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    Product

    Ten Product Management Templates You CANNOT Do Without

    Back before we were all online all the time, I kept a notebook of all the living documents for my product. Nowadays I keep... Read More
    Product

    Product Opportunity Evaluation Matrix | via Mind the Product

    In A Framework For Evaluating Market Opportunity, Neal Cabage asks: How do you know whether a product idea is going to... Read More
    Product

    Product Management Skills: Technology, Market, Domain & Business

    In recent years, we’ve seen new definitions for old titles and many new titles being created. We’ve got product managers,... Read More
    Product

    Who Owns Product Positioning?

    Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the... Read More
    Process

    How to Improve Your User Stories

    Why does writing user stories have to suck so much? I recently heard from a colleague that they were looking for some... Read More
    Product

    How to Position Your Product in the Market

    I was running a positioning exercise with a team of product managers and VPs. We were really getting into it when the VP of... Read More
    Process

    [DELETE] User Story

    I have written on user stories before, so please understand that I love user stories. When used thoughtfully, I feel user... Read More
    Product

    Positioning Your Product in the Market

    In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target... Read More
    Product

    Product Managers - Get Out of the Office & Talk to Customers!

    Product Managers – Get Out of the Office & Talk to Customers! “A desk is a dangerous place from which to watch the... Read More
    Process

    User Story Examples: Getting the Requirements Right

    For Agile teams, the biggest area of friction for agile teams is agreement on what constitutes a story. Product managers and... Read More
    Process

    User stories vs user goals

    User stories vs user goals The problem: Agile developers want user stories; product managers want to bring back stories... Read More
    Product

    How to Estimate Items on Your Roadmap

    Estimating is perhaps the biggest issue facing product managers regarding roadmaps. Here are some tips to do better sizing... Read More
    Product

    How to Assess Value from the Buyer’s Perspective

    At the start of each year, I read a book to spark my strategic thinking. I usually find that re-reading a classic reveals... Read More
    Product

    Portfolio Roadmap Example

    Executives, sales people, and marketing leaders are often frustrated with the short-term focus in product management,... Read More
    Product

    Creating Ideal Customer Profiles

    Analyzing past results to drive future successes may be the most important goal for today’s product leaders. Read More