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    Product

    A collection of articles, blogs, webinars, and resources. Get insights, advice, and tools created by experts in Product Management and Profit.

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    Product

    Product Launch Checklist

    We’re currently supporting a startup client who plans to launch the first GA version of their product in 60 days. While... Read More
    Product

    If You Only Need to Know One Thing as a Product Owner...

    … what would it be? There is a really insightful thread on the Certified Product Owner LinkedIn group from last week. I... Read More
    Process

    User Story vs. Use Case

    Why Use Cases Are Still Important…with User Stories A while back, I made the claim in one of the Agile LinkedIn groups... Read More
    Product

    Roadmapping That Works

    Thanks to everyone who attended last week’s webinar. I appreciated all the great questions. The slides are now available... Read More
    Product

    Top Ten Signs That Your Product Manager Isn't Agile

    Blog Editor’s Note: This post originally appeared in late 2008 when we were Enthiosys. I’m very interested in whether anyone... Read More
    Product

    How to Get Just Enough Research as a Product Manager

    Blog Editor’s Note: Luke Hohmann published many great posts for Enthiosys.com. We plan to re-publish his original posts... Read More
    Product

    Product Manager: First Days on the Job

    You’re in your first days as a product manager. In no time, your calendar is full and you have a zillion emails. There’s so... Read More
    Product

    Is Product Marketing the Same as Marketing? (I say no)

    I’m often asked to differentiate product marketing from marketing (or marketing communications, if you prefer). This effort... Read More
    Product

    Chief Product Owner: Your First Days as Head of Product Management

    Take time to work on the business, not just in the business.—Richard Rhodes Do you lead a new product management team?... Read More
    Product

    Become a Great Product Manager

    Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the... Read More
    Product

    How I Became a Product Manager

    I didn’t necessarily plan for a career in product management. I spent time in development. I spent time in sales, sales... Read More
    Product

    Product Managers and the Product Demo

    I’ve seen many product demonstrations. Some good. Some not. In some cases, it’s clear that the person doing the demo hasn’t... Read More
    Product

    Product Managers: Go Wide or Go Deep?

    Anyone who acquires deep expertise does so at the expense of breadth.—Andrew Hargadon, author, How Breakthroughs Happen In... Read More
    Product

    How Your Roadmap Can Get You the Right Customers

    Guest post by Janna Bastow If there’s one topic that gets product managers talking, it’s the age-old question of whether... Read More
    Product

    How to Set Pricing Which Reflects Customer Value

    Pricing is all about value. “Must have” capabilities are more expensive than “nice to have.” So what’s the value to the... Read More