Product

Product

Chief Product Owner: Your First Days as Head of Product Management

Take time to work on the business, not just in the business.—Richard Rhodes Do you lead a new product management team?... Read More

Product

Become a Great Product Manager

Product management is an exciting role. It can drive product direction and ensure your team builds the right product for the... Read More

Product

How I Became a Product Manager

I didn’t necessarily plan for a career in product management. I spent time in development. I spent time in sales, sales... Read More

Product

Product Managers and the Product Demo

I’ve seen many product demonstrations. Some good. Some not. In some cases, it’s clear that the person doing the demo hasn’t... Read More

Product

Product Managers: Go Wide or Go Deep?

Anyone who acquires deep expertise does so at the expense of breadth.—Andrew Hargadon, author, How Breakthroughs Happen In... Read More

Product

How Your Roadmap Can Get You the Right Customers

Guest post by Janna Bastow If there’s one topic that gets product managers talking, it’s the age-old question of whether... Read More

Product

How to Set Pricing Which Reflects Customer Value

Pricing is all about value. “Must have” capabilities are more expensive than “nice to have.” So what’s the value to the... Read More

Product

Ten Product Management Templates You CANNOT Do Without

Back before we were all online all the time, I kept a notebook of all the living documents for my product. Nowadays I keep... Read More

Product

Product Opportunity Evaluation Matrix | via Mind the Product

In A Framework For Evaluating Market Opportunity, Neal Cabage asks: How do you know whether a product idea is going to... Read More

Product

Product Management Skills: Technology, Market, Domain & Business

In recent years, we’ve seen new definitions for old titles and many new titles being created. We’ve got product managers,... Read More

Product

Who Owns Product Positioning?

Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the... Read More

Product

How to Position Your Product in the Market

I was running a positioning exercise with a team of product managers and VPs. We were really getting into it when the VP of... Read More

Product

Positioning Your Product in the Market

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target... Read More

Product

Product Managers - Get Out of the Office & Talk to Customers!

Product Managers – Get Out of the Office & Talk to Customers! “A desk is a dangerous place from which to watch the... Read More

Product

How to Estimate Items on Your Roadmap

Estimating is perhaps the biggest issue facing product managers regarding roadmaps. Here are some tips to do better sizing... Read More