Design Sustainably Profitable Solutions

We provide everything you need to design, build, and grow sustainably profitable software-enabled solutions throughout the entire solution lifecycle.

Design Profitable Software-Enabled Solutions

Solution Profitability Management

Delivered by Applied Frameworks and trusted partners, our consulting services help you design pricing and packaging that maximizes your profits throughout the solution lifecycle.

Horizon Platform

Horizon is a complete solution profitability management platform comprising a community, on-demand learning, and an AI-powered assistant.

Profitable Software Academy

The world's most profitable companies have world-class product managers. The Profitable Software Academy is an education solution that supports product managers throughout their career.

Sustainable SAFe®

Our SAFe practice enables a new way of working that creates sustainable solutions, evolves value streams into Profit Streams™, and optimizes portfolio profitability.

20 years of Awesomeness

50 yrs

Combined Agile Experience

Leaders in Agile since the beginning

3000 +

Learners

Have been trained by Applied Frameworks

Published Books

We're the thought leaders that teach thought leaders

Profit Principles

Here are the principles that guide the development of sustainably profitable software-enabled solutions.

Profit Fuels Sustainability

Sustainability

Just as mother nature relies on the energy from the sun to sustain life on earth, every business relies on profit for sustainability. Profit creates a virtuous cycle between a business and the customer it serves. A profitable business can invest in the ongoing development of its solutions.
Pricing is a System

Systems Thinking

Designing a sustainable Software-Enabled Solution involves making a system of interdependent choices. By organizing the elements of our system as a canvas, we create a highly compact representation that promotes holistic innovation, collective wisdom, and collaboration.
Pricing and Packaging Evolve

Keep the profit flowing

The best-performing companies not only deliver a continuous stream of value, they create a continuous steam of profit by evolving their pricing and packaging to maximize profit throughout the solution lifecycle.
Profitability is a Team Sport

Systems of people design the system of profit.

Applied Frameworks approach to Solution Profitability Management helps all business leaders create, price, package, sell, distribute, license, support, and grow software-enabled solutions with a special nod to Agile Product Managers everywhere.

Sustainability

Just as mother nature relies on the energy from the sun to sustain life on earth, every business relies on profit for sustainability. Profit creates a virtuous cycle between a business and the customer it serves. A profitable business can invest in the ongoing development of its solutions.

Systems Thinking

Designing a sustainable Software-Enabled Solution involves making a system of interdependent choices. By organizing the elements of our system as a canvas, we create a highly compact representation that promotes holistic innovation, collective wisdom, and collaboration.

Keep the profit flowing

The best-performing companies not only deliver a continuous stream of value, they create a continuous steam of profit by evolving their pricing and packaging to maximize profit throughout the solution lifecycle.

Systems of people design the system of profit.

Applied Frameworks approach to Solution Profitability Management helps all business leaders create, price, package, sell, distribute, license, support, and grow software-enabled solutions with a special nod to Agile Product Managers everywhere.

It's the whole solution that matters.

Marc Andreesen famously stated, "Software is eating the world.". And while that may be true, the success of a software-enabled solution is more than just the software itself. It requires a systems-thinking approach to design that focuses on your customer's success.

Our 'Whole Solution' approach to Solution Profitability Management integrates sustainable pricing, compelling packaging, effective licensing - and more! - to ensure that you're delivering the whole solution your customers need.

Holistic Pricing

"I was impressed with the comprehensive and holistic approach the Growth Pricing Workshop took. It covers an immense amount of complex material, delivered in a way that flows effortlessly between strategy and workshops, reinforcing each concept in the company’s own terms. We advise all of our portfolio companies to attend a Growth Pricing workshop."

David McFarlaneOperating Partner, Companyon Ventures

Workshops that work for entrepreneurs

"I hired Applied Frameworks to help us in our next iteration of our pricing. In addition to the business value, I really enjoyed working together - a perfect balance of expertise-based thinking/healthy challenging of assumptions with humility and understanding me as a person and an entrepreneur."

Andrew PhelpsFounder and CEO, Incentive Pilot

Improve CARR with better pricing and packaging

"We hired Applied Frameworks to help us redesign our pricing and packaging. The results have been amazing! CARR has increased by 35%, and new logos choosing an annual plan has increased from 20% to 65%, significantly improving cash flow and preparing us for our next phase of growth."

Marc VisentFounder and CEO, Knowify

Splash

Access webinars, blogs, frameworks, and more to extend your learning about sustainable profitability.

Explore Splashes

Profit

CVS Health - A Miracle Occurs - How We Integrated Design into SAFe

For decades, leading companies have created dedicated design teams as equals of product and engineering teams to create... Read More

Profit

Exploring Techniques for Aligning Vision

Profit

Roadmaps to Profit: Making Money with the Now-Next-Later Strategy

Want more profit?

We know you do....and so do we.

Introducing Horizon

Implementing SAFe

What is a Profit Stream?

Contact Us

Design Sustainably Profitable Solutions

Design Profitable Software-Enabled Solutions

20 years of Awesomeness