Guess less. Profit more.

Applied Frameworks helps leaders of software-enabled solutions design sustainable profit models that drive long-term value.

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Who Wants More Money?

Entrepreneurs

Applied Frameworks helps bootstrapped and venture-backed founders of software-enabled solutions design scalable, sustainable profit models that maximize revenue and accelerate growth.

VC Firms

Applied Frameworks helps Venture Capital firms optimize portfolio performance by equipping founders with sustainable profit models that drive predictable revenue and higher valuations.

PE Firms

Applied Frameworks helps Private Equity firms unlock greater profitability in portfolio companies by designing sustainable profit models that improve margins, cash flow, and enterprise value.

Global Enterprises

Applied Frameworks helps large, global enterprises optimize their portfolio of software-enabled solutions across all of their investment horizons.

Profitability Intelligence™

Turn Pricing Into Profit

Enable structured, repeatable, lightweight and scalable processes for pricing and investment decisions to reduce uncertainty and ensure consistency.

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Unposed group of creative business people in an open concept office brainstorming their next project.

Typical Results

35 %

Increased CARR

45 %

New Logo Acquisition

75 %

Reduction in Time Spent

The Problem with Traditional Pricing

Stop Guessing. Start Knowing.

Traditional software pricing approaches are unstructured, opinion-driven, and contentious leading to stagnant growth, churn, and missed profit opportunities.

Book a Profitability Discussion

"We keep adding 'must-have' features, but they're not driving upgrades or renewals. Customers aren't seeing the value and it's killing our growth."

"Every deal feels like a hostage negotiation because our pricing is inconsistent and every salesperson makes up their own discount."

"Our pricing 'strategy' is a Frankenstein of spreadsheets, guesswork, and executive opinions and somehow I'm the one stuck justifying it to the board."

What is Profitability Intelligence^TM?

Profitability Intelligence^TM is the ability for companies to control their profitability with clarity, confidence, and precision. It enables product leaders to make smarter, faster pricing, packaging, and portfolio decisions using data, AI-powered insights, and value-based strategies—without friction or relying on guesswork and spreadsheets.

Take the Drama Out of Pricing Decisions

Make every pricing move count with data-driven insights and precision.

The Horizon Platform

Turn pricing decisions into sustainable growth.

Understand Triggers

Triggers create opportunities for price adjustments.

Snapshot

Create a snapshot of all relevant pricing, ROI, and related artifacts.

Gather Data

Gather all data that will inform the price adjustment.

Design New Pricing

Explore specific pricing changes, assess impact, and select.

Develop Implementation Plan

Define how you will execute your pricing changes.

Implement Price Change

Communicate the change internally and externally.

Profit Principles

Here are the principles that guide the development of sustainably profitable software-enabled solutions.

Profit Fuels Sustainability

Sustainability

Just as mother nature relies on the energy from the sun to sustain life on earth, every business relies on profit for sustainability. Profit creates a virtuous cycle between a business and the customer it serves. A profitable business can invest in the ongoing development of its solutions.
Pricing is a System

Systems Thinking

Designing a sustainable Software-Enabled Solution involves making a system of interdependent choices. By organizing the elements of our system as a canvas, we create a highly compact representation that promotes holistic innovation, collective wisdom, and collaboration.
Pricing and Packaging Evolve

Keep the profit flowing

The best-performing companies not only deliver a continuous stream of value, they create a continuous steam of profit by evolving their pricing and packaging to maximize profit throughout the solution lifecycle.
Profitability is a Team Sport

Systems of people design the system of profit.

Applied Frameworks approach to Solution Profitability Management helps all business leaders create, price, package, sell, distribute, license, support, and grow software-enabled solutions with a special nod to Agile Product Managers everywhere.

Sustainability

Just as mother nature relies on the energy from the sun to sustain life on earth, every business relies on profit for sustainability. Profit creates a virtuous cycle between a business and the customer it serves. A profitable business can invest in the ongoing development of its solutions.

Systems Thinking

Designing a sustainable Software-Enabled Solution involves making a system of interdependent choices. By organizing the elements of our system as a canvas, we create a highly compact representation that promotes holistic innovation, collective wisdom, and collaboration.

Keep the profit flowing

The best-performing companies not only deliver a continuous stream of value, they create a continuous steam of profit by evolving their pricing and packaging to maximize profit throughout the solution lifecycle.

Systems of people design the system of profit.

Applied Frameworks approach to Solution Profitability Management helps all business leaders create, price, package, sell, distribute, license, support, and grow software-enabled solutions with a special nod to Agile Product Managers everywhere.

Solution Profitability Management™

Delivered by Applied Frameworks and trusted partners, our consulting services help you design pricing and packaging that maximizes your profits throughout the solution lifecycle.

Profitable Software Academy

The world's most profitable companies have world-class product managers. The Profitable Software Academy is an education solution that supports product managers throughout their career.

Profitable Agile

Agile solution development frameworks and practices accelerate the delivery of new solutions and enhancements to existing solutions. Through pragmatic agile consulting, we ensure you achieve profitability faster.

Horizon Platform

Horizon is a complete Solution Profitability Management platform comprising a community, on-demand learning, and an AI-powered assistant.

Holistic Pricing

"I was impressed with the comprehensive and holistic approach the Growth Pricing Workshop took. It covers an immense amount of complex material, delivered in a way that flows effortlessly between strategy and workshops, reinforcing each concept in the company’s own terms. We advise all of our portfolio companies to attend a Growth Pricing workshop."

David McFarlaneOperating Partner, Companyon Ventures

Workshops that work for entrepreneurs

"I hired Applied Frameworks to help us in our next iteration of our pricing. In addition to the business value, I really enjoyed working together - a perfect balance of expertise-based thinking/healthy challenging of assumptions with humility and understanding me as a person and an entrepreneur."

Andrew PhelpsFounder and CEO, Incentive Pilot

Improve CARR with better pricing and packaging

"We hired Applied Frameworks to help us redesign our pricing and packaging. The results have been amazing! CARR has increased by 35%, and new logos choosing an annual plan has increased from 20% to 65%, significantly improving cash flow and preparing us for our next phase of growth."

Marc VisentFounder and CEO, Knowify

20 years of Awesomeness

50 yrs

Combined Agile Experience

Leaders in Agile since the beginning

99 K+

Learners

Have been trained by Applied Frameworks

Published Books

We're the thought leaders that teach thought leaders

Splash

Access webinars, blogs, frameworks, and more to extend your learning about sustainable profitability.

Explore Splashes

Profit

Why Founders Can't Ignore Pricing: A 2025 Reality Check

The Hidden Cost of Neglecting Pricing Strategy As a founder, you're likely focused on product-market fit, user growth, and... Read More

Pricing

Horizon Zero, Profit Streams™, and the CA Responsible Textile Recovery Act

Profit

The AI-Driven Pricing Crisis: Why "Per-Seat" Models Are at Risk

Want more profit?

We know you do....and so do we.

Introducing Horizon

What is Solution Profitability Management?

What is a Profit Stream?

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