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Customer Benefit Analysis answers two critical questions that directly impact revenue and profitability:
Customer Benefit Analysis is a foundational part of Profit Stream Design, guiding crucial decisions regarding pricing, positioning, packaging, and product backlog prioritization.
An enjoyable, customer-centric approach to defining economic value, Customer Benefit Analysis is an ongoing activity that effective organizations use throughout the entire solution lifecycle.
While every engagement is tailored to your needs, a Customer Benefit Analysis engagement will typically include one or more of the following activities:
We’ll help you determine the specific mix of activities based on your needs.
Customer Benefit Analysis is introduced and detailed in Software Profit Streams: A Guide to Designing a Sustainably Profitable Business the Amazon Bestselling book by Jason Tanner & Luke Hohmann. Learn more about the book, the Profit Stream Canvas, and how you can increase profit at any stage of the solution lifecycle through Solution Profitability Management.