Posts by Carlton Nettleton

A collection of articles, blogs, webinars, and resources. Get insights, advice, and tools created by experts in Product Management and Profit.

Carlton Nettleton is the former SVP of Product at Applied Frameworks, and co-creator of the company's Advanced Scrum Online Academy and Profitable Software Academy. Carlton has over twenty years of industry experience working with clients to improve quality, increase productivity, build great teams, and launch new products using Agile software development practices and techniques. Today, Carlton is the President of Look Foward Consulting and focuses on mentoring and supporting Scrum and Agile practitioners who work in less-than-ideal conditions. He shares his energy and enthusiasm with learners so they can achieve their personal and professional goals. Carlton is fluent in both English and Spanish, has written a short book on Scrum, and has been Certified Scrum Trainer® since 2012.

Revving the Profit Engine

We all know that profitability is the key to unlocking sustainability for your software-enabled solution. And to be... Read More

How to Read a Software License Agreement

Every software-enabled solution has a license agreement, but when was the last time you actually read one? Do you know... Read More

The Profit Implications of Your Value Exchange Model

Do you understand your value exchange model? The economic value of a software-enabled solution is the benefits a customer... Read More

Understanding Value Exchange Models

Do you understand your value exchange model? The economic value of a software-enabled solution is the benefits a... Read More

Putting the Profit Back into Value

Value is difficult to quantify… and because value is hard to quantify, Product Managers and Product Owners use vague... Read More

A Guide to Collaborative Product Roadmaps

Collaborative product roadmaps are hard to build — and harder still to carry out. In fast-moving environments, product... Read More

How to Build a Customer Journey Map

Whether your product plan is succeeding or failing, creating a customer journey map can unlock hidden truths that will help... Read More

Product Owners vs Product Managers

Product Owners vs Product Managers: How to Spot the Difference Product Owners vs Product Managers: what’s the difference?... Read More

Maximizing Software Product Profitability

While there are many great resources for understanding and documenting a business model, few give deep insight on maximizing... Read More

The Modern Definition of Product Manager

Ask a veteran product manager how they got into the field and how they became an expert. They’ll probably tell you it was... Read More

How to Create Competitive Battlecards

Competitive Battlecards are a sales enablement tool created by product managers to help the sales team close deals in the... Read More

Supercharge Your Product Roadmap with an Opportunity Backlog

Despite being a fixture of product management for over twenty-five years, roadmaps do not get a lot of love from product... Read More

Product Management Certification: What's Missing

Product management is one of the quintessential “accidental professions” of the 21st Century that most people “fall into”... Read More

How to Build a Product Roadmap

How to Build a Product Roadmap Most product roadmaps are terrible. A lot of time and energy is spent creating and... Read More

Why Product Managers are Still Important in the Age of Agile

To answer that question, we first need to have an operational definition of product management. Steven Haines, the author... Read More

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