Posts by Applied Frameworks

Product

How to Set Pricing Which Reflects Customer Value

Pricing is all about value. “Must have” capabilities are more expensive than “nice to have.” So what’s the value to the... Read More

Process

Customer Interviews: Analyzing the Data

She analyzes synergies, or synergizes analogies… or some such thing.—Edward Norton (as “Father Brian Finn”), Keeping the... Read More

Process

Customer Interviews: How to Conduct the Interview

My greatest strength as a consultant is to be ignorant and ask a few questions.—Peter Drucker, American management... Read More

Process

Customer Interviews: Getting Ready

Personally I’m always ready to learn, although I do not always like being taught.—Winston Churchill, British prime minister Read More

Product

Ten Product Management Templates You CANNOT Do Without

Back before we were all online all the time, I kept a notebook of all the living documents for my product. Nowadays I keep... Read More

Product

Product Opportunity Evaluation Matrix | via Mind the Product

In A Framework For Evaluating Market Opportunity, Neal Cabage asks: How do you know whether a product idea is going to... Read More

Product

Product Management Skills: Technology, Market, Domain & Business

In recent years, we’ve seen new definitions for old titles and many new titles being created. We’ve got product managers,... Read More

Product

Who Owns Product Positioning?

Who defines product positioning? Product Management or Marketing Communications? Product managers are responsible for the... Read More

Product

How to Position Your Product in the Market

I was running a positioning exercise with a team of product managers and VPs. We were really getting into it when the VP of... Read More

Product

Positioning Your Product in the Market

In marketing, positioning is the process by which marketers try to create an image or identity in the minds of their target... Read More

Product

Product Managers - Get Out of the Office & Talk to Customers!

Product Managers – Get Out of the Office & Talk to Customers! “A desk is a dangerous place from which to watch the... Read More

Product

How to Estimate Items on Your Roadmap

Estimating is perhaps the biggest issue facing product managers regarding roadmaps. Here are some tips to do better sizing... Read More

Product

How to Assess Value from the Buyer’s Perspective

At the start of each year, I read a book to spark my strategic thinking. I usually find that re-reading a classic reveals... Read More

Product

Portfolio Roadmap Example

Executives, sales people, and marketing leaders are often frustrated with the short-term focus in product management,... Read More

Product

Creating Ideal Customer Profiles

Analyzing past results to drive future successes may be the most important goal for today’s product leaders. Read More