Posts by Kevin McCabe

A collection of articles, blogs, webinars, and resources. Get insights, advice, and tools created by experts in Product Management and Profit.

Kevin McCabe is a pioneering figure in the field of pricing consultancy, renowned for their innovative approach and unwavering commitment to driving profitability. With a rich background in fintech, manufacturing and services and extensive experience across diverse industry verticals. Kevin is a Sloan Fellow (London Business School) and has an MSc from The University of London (his Dad’s alma mater). Growing up in Canada, Kevin has traveled the world and is settled in Boston with his wife, MaryAnn, and two college-aged kids. Plus, the dog that led him to Luke.

When Every Segment Has a Different Business Model

“How many revenue approaches can one business sustain?”The question rarely surfaces during rapid expansion. It emerges later... Read More

AIaaS, DaaS, Subscription — What Business Are You Building?

“How should we charge for AI?” That question is now showing up in founder meetings, board reviews, and product strategy... Read More

We Didn’t Lose on Price

We Lost on Value Exchange Design When a deal falls apart, the explanation comes quickly. Read More

From Product Movement to Pricing Power

The Journey to a Value-Driven Business Model: A Profit Streams Blueprint

For years, the company had enjoyed remarkable success, building an industry-leading platform and a loyal customer base. Yet,... Read More

Bad Decisions in Business Have Consequences—Especially Around Pricing

Every business decision you make has consequences. And when it comes to pricing, packaging, and monetization—bad decisions... Read More

The Price Spiral: How to Rethink Pricing in the Tariff Era

What Just Happened (Again)? If you're in a B2B company and you're making pricing decisions in 2025, you've seen this before.... Read More

The AI-Driven Pricing Crisis: Why "Per-Seat" Models Are at Risk

AI is exposing a critical flaw in the business models of many B2B software providers: the challenges of "per-seat" pricing... Read More

The Power of Contribution Margin Analysis in Strategic Pricing

Optimizing Pricing Strategies in Uncertain Economic Markets In today's highly volatile and uncertain economic markets,... Read More

Profit is Healthy for your Business

4 Principles to design pricing that is sustainable and profitable Read More

Mastering Value Exchange: Aligning Product Innovation with Market Success

I am excited to discuss a critical element in our journey toward sustained profitability and market leadership: the... Read More

Pricing Strategy is More than a Numbers Game

In February of this year, I spoke to an audience of Tier 1 suppliers at the NADCA Executive Conference in Scottsdale,... Read More

Maximizing Performance and Achieving Growth Post-COVID: A Strategy for Business Leaders

In the wake of unprecedented supply chain disruptions and persistent inflationary pressures from the COVID-19 era, the role... Read More

The Role of the Pricing Strategist in the Age of AI

With AI equipped to recognize patterns swiftly, will the pricing analyst soon be replaced? Read More

Bridging the Gap: Aligning Agile Maturity with Advanced Pricing Strategies

In recent years, many organizations have embraced the Scaled Agile Framework (SAFe®) to streamline operations, enhance... Read More