Posts by Luke Hohmann

A collection of articles, blogs, webinars, and resources. Get insights, advice, and tools created by experts in Product Management and Profit.

Luke has been involved with Applied Frameworks since its founding in 2003. He later went on to start Conteneo, a collaboration software company which was acquired by Scaled Agile in 2019. While at Scaled Agile, Luke served as a SAFe® Framework Contributor and Principal Consultant, with significant contributions to the SAFe Agile Product Delivery (APD) and Lean Portfolio Management (LPM) competencies and the SAFe POPM, APM, and LPM courses. He is an author and cited as an inventor on more than a dozen patents. His books include Innovation Games: Creating Breakthrough Products through Collaborative Play (2006), Beyond Software Architecture (2003), Journey of the Software Professional (1996), and the upcoming Software Profit StreamsTM (2023) co-written with Applied Frameworks CEO Jason Tanner.

Ask Me Anything: Design In SAFe

Check out the follow up to the latest episode in the Agile Expert Webinar series. Design in SAFe explored how CVS... Read More

Horizon Zero, Profit Streams™, and the CA Responsible Textile Recovery Act

5 Delightfully ‘Dirty’ Product Management Words… and Why We LOVE Them

Introduction On a recent Profit Streams™ Partner call, some of our partners mentioned that certain words we absolutely love... Read More

The Curious Case of Transcendent Tech

Introduction In the ever-evolving world of software and product development, finding the right balance between creativity... Read More

Value Streams and Profits

Exploring the Relationship Between the Flow of Value and the Flow of Money Value streams are the foundation of ... Read More

Profit Streams for Growth Pricing

Every software company has Profit Streams, whether they know it or not, but many do not know how to maximize their... Read More

CVS Health - A Miracle Occurs - How We Integrated Design into SAFe

For decades, leading companies have created dedicated design teams as equals of product and engineering teams to create... Read More

Why Arguing About Who Owns Pricing Models is the Wrong Argument!

One argument that often creates dysfunctional relationships between product marketing and product management is “Who... Read More

Product Management in SAFe®

Product Managers in SAFe® are responsible for five broad areas in SAFe® 6.0 all designed to bring value to customers.... Read More

What is a Profit Stream?

Profit is the net income resulting from revenue minus expenses. Profit is essential because, without profit, a business is... Read More

Giving Thanks for Portfolio Management

This Thanksgiving – Give Thanks to Portfolio Management… I have years of fond memories of Thanksgiving Dinner. As a... Read More

Why Do Product Managers Fail to Increase Profit?

Are you a product manager and wondering “How can I increase profit?” Well first. It’s important to ask, “What is profit?”... Read More