Do you understand your value exchange model? The economic value of a software-enabled solution is the benefits a customer receives less their costs. How a customer exchanges money for this value represents a critical design decision for product leaders with substantial, long-term implications for their underlying technical and business architectures as well as the sustainability of their solution. This topic is often misunderstood in product management.
Are you curious how your value exchange model directly influences the profitability of your business model? Join Carlton Nettleton (SVP of Product) for the next installment of my Maximize Your Software Profits series: Understanding Value Exchange Models was recorded on Tuesday 11/8/2022 and explored:
The 6 patterns describing how value can be exchanged between customers and producers of software-enabled solutions
The Profit Implications of Value Exchange
Including: Usage, Software Architecture, and In-License Agreements
Carlton Nettleton is the SVP of Product at Applied Frameworks, and co-creator of the company's Online Academy. Carlton has over eighteen years of industry experience working with clients to improve quality, increase productivity, build great teams, and launch new products using Agile software development practices and techniques.
Today, Carlton’s focus is directed at mentoring and supporting Scrum and Agile practitioners who work in less than ideal conditions. He shares his energy and enthusiasm with our learners so they can achieve their personal and professional goals. Carlton is fluent in both English and Spanish, has written a short book on Scrum and has been Certified Scrum Trainer® since 2012. Read Full Bio