Pricing software is hard. If your price is too high, you may alienate your target market, but if you charge too little, you leave profit on the table.
For Product Leaders, constructing pricing models that appeal to customers and maximize profit is a challenge.
So, where do you start? Choosing a pricing strategy is the first step to developing a profitable pricing model. Join Applied Frameworks CEO Jason Tanner for the first in a series of webinars that will demystify software pricing and set you on the path to a sustainable, profitable software solution.
In this 1-hour interactive webinar (aired live: 10/31/2022), we’ll start at the beginning and set the foundation for a sustainable solution. Join Jason as he:
Introduces the Profit Stream Pricing Model
Reviews Ten potential Price Strategies
Identifies three pricing strategies to avoid
Not able to join the live session? View the recording below.
Jason Tanner is the CEO of Applied Frameworks, a management consulting firm, and co-creator of Online Education at Applied Frameworks. Jason’s professional experience spans product management and marketing, business planning, partner management, project management and leadership. His passion is coaching people in organizations to develop products that customers love.
Jason mentors, teaches, facilitates and sometimes does the work to identify and apply the optimal frameworks for given situations. Lately he’s been focused on very large scale Agile adoptions and overcoming all of the obstacles thousands of people encounter when their world of work shifts. Jason has been Certified Scrum Trainer® since 2013. Read Full Bio