Ideation, discovery, research, and analysis all inform the development of product strategy. This strategy evolves iteratively as the product team learns more about customers, their problems, and potential solutions.
However, effective communication of product strategy often presents challenges for product leaders.
Why is explaining product strategy so difficult? Sometimes the strategy lacks sufficient clarity; other times it includes excessive detail. The impact is compounded when organizational leaders, channel partners, and other stakeholders require transparency to align efforts.
However, there are ways to project confidence and competence through practical, convincing articulation of product strategy.
Frameworks for Explaining Product Strategy
Join Jason Tanner, CEO of Applied Frameworks, as he reviews a range of frameworks and practices to construct a clear, compelling product strategy connected to the business model of the product. He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team.
During this webinar, you will learn how to:
Identify the elements of product strategy
Apply frameworks to define product strategy
Integrate product strategy with the business model of the product
Jason Tanner is the CEO of Applied Frameworks, a management consulting firm, and co-creator of Online Education at Applied Frameworks. Jason’s professional experience spans product management and marketing, business planning, partner management, project management and leadership. His passion is coaching people in organizations to develop products that customers love.
Jason mentors, teaches, facilitates and sometimes does the work to identify and apply the optimal frameworks for given situations. Lately he’s been focused on very large scale Agile adoptions and overcoming all of the obstacles thousands of people encounter when their world of work shifts. Jason has been Certified Scrum Trainer® since 2013. Read Full Bio