Kevin McCabe
EXECUTIVE CONSULTANT

Kevin joined Applied Frameworks in 2024 to continue his commitment to innovation and unwavering commitment to helping product and commercial teams realize their value profitably.

Kevin’s distinguished career in pricing has seen him as a consultant, leader, and change agent, often facilitating effective collaboration amongst cross-functional teams. He has led pricing transformations at several Fortune 500 companies, including John Deere, Mastercard, and N.I. (Emerson). His expertise is regularly sought by the Private Equity community to create and execute packaging and pricing for their portfolio companies.

Entering the world of pricing though a chance introduction to Tom Nagle, he has grown under the guidance of the Strategic Pricing Group, Monitor Group and Pricing Solutions Ltd.. Kevin built and developed pricing functions at Omgeo and Fidelity Investments.

Before beginning an extraordinary journey in pricing, Kevin was the global product director for Visa International where he developed, and launched the Visa Infinite card platform, which is now issued by 35+ banks around the world. He learned the ropes of market research and advertising at Visa Canada. He started his career in corporate banking at Barclays Bank of Canada.

Kevin’s rich background spans fintech, manufacturing, software and services, and he has extensive experience across diverse industry verticals. After studying economics at Western University in Canada, Kevin became a Sloan Fellow at the London Business School and earned an MSc from The University of London, his father’s alma mater.

Born and raised in Canada, Kevin has traveled the world and now resides in Boston with his wife, MaryAnn, their two college-aged children, and the dog that led him to a chance encounter with Luke Hohmann. His journey from Canada to Boston symbolizes his adventurous spirit and dedication to his career and family.