At Applied Frameworks, our unwavering dedication to professional excellence and our clients' triumph is matched only by our profound care for one another. We firmly believe that reaching new heights in our careers should never come at the cost of a healthy family life, personal growth, or mental well-being.
We have a deep commitment to cultivating an inclusive culture that celebrates and embraces every form of diversity. Through our extensive experience, we have witnessed firsthand the power of respect and inclusion in fostering a vibrant and innovative work environment, ultimately leading to exceptional outcomes for our customers.
Applied Frameworks mastered distributed work before it was cool to be virtual. Our success lies in our steadfast adherence to three fundamental principles: fostering clear communication, nurturing trust among team members, and upholding our commitments.
Recognized leaders in our respective fields, we acknowledge the boundless opportunities for growth, development, and continuous learning. Don't be surprised if we're reading (or writing) a book or making a splash.

Luke Hohmann Consulting was founded. Our first client, Qualcomm, set the tone for bold innovation for decades to come.
Luke Hohmann Consulting becomes Enthiosys, Inc.
Innovation Games®: Creating Breakthrough Products through Collaborative Play, by Luke Hohmann was published by Addison Wesley.
The first pcamp in Sunnyvale, CA. pcamp evolves into ProductCamp.
Jason Tanner becomes CEO of Enthiosys, bringing a strong product management consulting and services mindset to the organization. Luke retains his position as Chairman of the Board and founds The Innovation Games Company to focus on building a platform for delivering Innovation Games online.
We changed our name to Applied Frameworks, reflecting our approach to applying proven frameworks rooted in Lean-Agile principles to optimize product management and software development practices.
The Innovation Games Company rebrands as Conteneo, Inc. to expand beyond just Innovation Games.
Luke Hohmann delivers the "Awesome Superproblems" keynote address for the Agile Alliance® Agile 2015 Conference. Over the years, Luke delivers this keynote around the world - including two SAFe Summits.
Applied Frameworks in collaboration with Look Forward consulting Launch CSP FastPass, the worlds first online, cohort-based, on demand advanced scrum training program.
Applied Frameworks acquires Look Forward Consulting and Carlton Nettleton joins as the Head of Product, spearheading groundbreaking Scrum and Agile training initiatives.
Conteneo is acquired by Scaled Agile, Inc. The Conteneo Weave platform becomes an integral part of SAFe Studio, SAFe Collaborate. The Product Management Academy is launched as an online collaborative environment for product managers to accelerate their careers.
Phil Gardiner, SAFe SPCT, and LPM expert joins to lead the SAFe Practice. Applied Frameworks becomes a Scaled Agile Gold Partner.
Software Profit Streams™: A Guide to Designing a Sustainably Profitable Business, is published and hits Amazon Best Seller status in 4 categories. Luke Hohmann and Phil Gardiner are recognized as SAFe Fellows. Horizon, the first AI-powered Solution Profitability Management platform, is launched.
Scaled Agile transfers SAFe® Collaborate to Applied Frameworks in November. Rebranded as Horizon™ Engage, we seamlessly continue provide support for SPCs and SPCTs teaching and practicing SAFe.
Horizon™ Engage continues to improve supporting the teaching, learning and scaling of agility. Horizon™ Invest Training Edition is launched. Applied Frameworks has transformed from a services firm to an enterprise B2B SaaS company.
Chief Executive Officer
Chief Executive Officer
Jason joined Applied Frameworks in 2008. As CEO, he leads the company’s growth and consulting practice and teaches several of Applied Frameworks’ training programs as a Scrum Alliance Certified Scrum Trainer.
Jason has led Agile transformations at several Fortune 500 companies, including MassMutual, Capital One, and CoStar Group. He also regularly leads engagements focused on product and portfolio management. Jason writes frequently on advanced product management and consulting topics for the company blog.
Jason co-created the Scrum Alliance advanced learning programs designed for the professional development of thousands of Scrum Masters and Product Owners. He went on to co-design the world’s first online, on-demand, self-paced programs for advanced Scrum education.
Jason is frequently invited to speak at conferences, on webinars and on podcasts including for the Scrum Alliance, Product Management Today, Agile Heroes Summit, several Agile Alliance events and local practice communities.
After studying engineering at Cornell, Jason served for nine years as a Marine Corps officer. He then went on to a career in telecommunications and software development as a project engineer and product manager. He commanded an infantry rifle company of over 100 Marines and directed operations for over 1,500 Marines. Jason began writing professionally and was published three times in the Marine Corps Gazette. Later Jason earned his MBA at Duke.
As a Certified Scrum Trainer and Certified Scrum@Scale Trainer, Jason has coached thousands of Agile practitioners around the world.
Chief Innovation Officer
Chief Innovation Officer
Luke has been involved with Applied Frameworks since its founding in 2003. He later went on to start Conteneo, a collaboration software company which was acquired by Scaled Agile in 2019. While at Scaled Agile, Luke served as a SAFe® Framework Contributor and Principal Consultant, with significant contributions to the SAFe Agile Product Management (APM) and Lean Portfolio Management (LPM) competencies and the SAFe POPM, APM, and LPM courses.
He is the author of four books and is cited as an inventor on more than a dozen patents. His books include Software Profit Streams (co-written with Jason Tanner) (2023), Innovation Games: Creating Breakthrough Products through Collaborative Play (2006), Beyond Software Architecture (2003) and Journey of the Software Professional (1996).
Luke co-organized the first Agile conference in 2003, has served on the Board of the Agile Alliance, and, in partnership with the Scrum Alliance, produced the “Collaboration at Scale” webinar series, the world’s largest monthly webinar devoted to helping organizations with 10 or more Scrum teams in 2 or more locations scale agility.
Luke is a highly sought after speaker has as keynoted such conferences as the Agile Alliance conference, Agile Australia, Lean-Agile Scotland, Agile New Zealand, the Austrian Innovation Forum, the CXPA and multiple SAFe Summits.
Luke is the co-founder of Every Voice Engaged Foundation, a 501c3 nonprofit that helps citizens, governments and nonprofit organizations collaboratively solve problems that are unsolvable without civic engagement. EVEF has been a leader in the Participatory Budgeting movement, helping citizens prioritize hundreds of millions of dollars through Budget Games. In partnership with The Kettering Foundation, Conteneo created Common Ground for Action, the first scalable platform for deliberative decision-making, which is now owned and managed by EVEF.
Luke graduated magna cum laude with a BSE in computer engineering and an MSE in computer science and engineering from the University of Michigan. In addition to data structures and artificial intelligence, he studied cognitive psychology and organizational behavior.
SVP, Sales & Marketing
SVP, Sales & Marketing
Laura leads business development for Applied Frameworks’ consulting practice, with responsibilities spanning large-scale transformations, product portfolios, and enterprise training programs. She has worked with dozens of Fortune 500 companies, including Salesforce, Cisco, Dell and Adobe.
Prior to joining Applied Frameworks, Laura spent nine years at collaboration software specialist Conteneo, which was acquired by Scaled Agile in 2019.
Laura is a Certified SAFe Practice Consultant® and Scrum Alliance Certified Scrum Master®.
Laura regularly speaks at conferences and delivers training courses and workshops designed to help people solve business and social problems using Agile frameworks. Laura graduated from the University of Wisconsin with a degree in Political Science.
Executive Consultant
Executive Consultant
Kevin McCabe is a pioneering figure in the field of pricing consultancy, renowned for their innovative approach and unwavering commitment to driving profitability. With a rich background in fintech, manufacturing and services and extensive experience across diverse industry verticals. Kevin is a Sloan Fellow (London Business School) and has an MSc from The University of London (also his Dad’s alma mater).
Growing up in Canada, Kevin has traveled the world and is settled in Boston with his wife, MaryAnn, and 2 college aged kids. Plus the dog that led him to Luke.
Executive Consultant
Executive Consultant
Simon Chesney has a distinguished career in product and systems development, as a software engineering leader and cultural change agent, often working to facilitate effective collaboration in the cross-functional space. In order to enable greater business agility at the product portfolio level Simon has developed and introduced economic models to enable product and portfolio trade-off & delay-cost analysis and decision-support.
Background & Credentials
Prior to moving to Silicon Valley in the late 1990’s, Simon spent a decade as Managing Director of a boutique UK-based software & project management consulting firm. During the 2000’s he led File System Development at NetApp, also facilitating the company’s Whole Product Transformation and inventing the patented “Whole Product Gap Analysis” toolset & process to maintain portfolio coherence. At Zynga Simon led System Engineering in the development of infrastructure to support 240M monthly active users playing the world’s largest on-line games. At Western Digital Corporation Simon introduced and led the Agile transformation, becoming certified as the company’s internal SPCT. Simon maintains professional & coaching certifications in SAFe, Agile, PMP & Transactional Competence and has presented his insights into culture change, portfolio management and delay-cost analysis at international conferences.
Simon is currently an SPCT-candidate, having been until recently one of the world's few Internal Scaled Agile Program Consultant Trainers - an SPCT certification tied to a specific enterprise. Additionally Simon is certified as a SAFe6 SPC & RTE, Certified Scrum Professional & Scrum Master, AMP-CCA (Certified Agile Change Agent), PMP and IUC (Influential U Consultant in Transactional Competence).
Product Consultant
Product Consultant