Customers

How to Make a Product Playbook

By |2020-03-25T14:32:28-04:00March 6th, 2019|Product|

"A well-designed system filled with ordinary—but well-trained—people can consistently achieve stunning performance levels."—Robert I. Sutton What’s the status of your product management team? It’s likely some team members have formal training; others don’t. Some have years of experience; some have just started. They’ve probably got some tools they’ve used in ...
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Customer Interviews: Getting Ready

By |2020-03-25T14:37:16-04:00July 5th, 2013|Process|

Personally I'm always ready to learn, although I do not always like being taught.—Winston Churchill, British prime minister Every marketing person will tell you that customer interviews provide deep insights on the product, its promotion, your sales team effectiveness, and your company strategy. What they often fail to do is ...
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