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Steve Johnson is widely considered one of the leading experts in the management of software-based products and services, a published author, and popular speaker and trainer. He has trained tens of thousands of product managers and product leaders at thousands of companies.

Read about the four types of expertise needed for a world-class product management organization in Looking Beyond the Product, available from Amazon in print and Kindle format. Go to for more.

Steve was an instructor for 15 years at Pragmatic Marketing, a training firm focused on software product management. He was one of the first bloggers on software product management, and in his tenure at Pragmatic published more then 1,500 posts from 2002 to 2012. His e-book on software product management has been downloaded more than 100,000 times.

Steve has been working within the high-technology arena since 1981 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. In his various technical marketing roles, he has launched 22 product offerings. Steve draws heavily on his marketing and sales experience in both direct and multi-tier distribution, while his quick wit adds an element of fun to his workshops and speeches.

Keep up with Steve's writing at