<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://appliedframeworks.com/blog/how-i-became-a-product-manager</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/ProductManager_02-Aug-11-2023-07-02-26-9670-PM.png</image:loc><image:caption>ProductManager02Aug1120230702269670PM</image:caption><image:title>ProductManager02Aug1120230702269670PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/become-a-great-product-manager</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/c9e59f5c1b8991e520126dc5b1ad8db2-3.jpeg</image:loc><image:caption>c9e59f5c1b8991e520126dc5b1ad8db23</image:caption><image:title>c9e59f5c1b8991e520126dc5b1ad8db23</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Splash/af-splash-building-expertise.jpeg</image:loc><image:caption>afsplashbuildingexpertise</image:caption><image:title>afsplashbuildingexpertise</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Splash/af-splash-skills.jpg</image:loc><image:caption>afsplashskills</image:caption><image:title>afsplashskills</image:title></image:image><lastmod>2024-03-19</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-change-how-customers-perceive-your-software-enabled-solution-to-create-more-profit</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Old%20Webinar%20New%20Banners-27-Webinar-BG-D4.png</image:loc><image:caption>AFOldWebinarNewBanners27WebinarBGD4</image:caption><image:title>AFOldWebinarNewBanners27WebinarBGD4</image:title></image:image><lastmod>2023-12-10</lastmod></url><url><loc>https://appliedframeworks.com/blog/why-founders-cant-ignore-pricing-a-2025-reality-check</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Revenue%20Quality.png</image:loc><image:caption>RevenueQuality</image:caption><image:title>RevenueQuality</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Value-Based.png</image:loc><image:caption>ValueBased</image:caption><image:title>ValueBased</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-snapshots-profit-stream-canvas.png</image:loc><image:caption>afsnapshotsprofitstreamcanvas</image:caption><image:title>afsnapshotsprofitstreamcanvas</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/ps_blog_The%20Importance%20of%20Pricing%20Optimization%20and%20Profitability%20for%20Software%20Companies.jpg</image:loc><image:caption>psblogTheImportanceofPricingOptimizationandProfitabilityforSoftwareCompanies</image:caption><image:title>psblogTheImportanceofPricingOptimizationandProfitabilityforSoftwareCompanies</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/3%20Sustainability.png</image:loc><image:caption>3Sustainability</image:caption><image:title>3Sustainability</image:title></image:image><lastmod>2025-09-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/c6-approach-to-accelerated-learning</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/AcceleratedLearning-4.jpg</image:loc><image:caption>AcceleratedLearning4</image:caption><image:title>AcceleratedLearning4</image:title></image:image><lastmod>2023-12-14</lastmod></url><url><loc>https://appliedframeworks.com/blog/agility-is-the-new-currency-in-the-saas-economy</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/GMT20240409-133310_Recording_1832x982.mp4/medium.jpg</video:thumbnail_loc><video:title>GMT20240409-133310_Recording_1832x982</video:title><video:description>GMT20240409-133310_Recording_1832x982</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/GMT20240409-133310_Recording_1832x982.mp4</video:content_loc><video:duration>5200</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-customer-benefit-analysis-notebook.jpg</image:loc><image:caption>afcustomerbenefitanalysisnotebook</image:caption><image:title>afcustomerbenefitanalysisnotebook</image:title></image:image><lastmod>2024-04-12</lastmod></url><url><loc>https://appliedframeworks.com/blog/three-frameworks-for-crisis-management-developed-on-a-nuclear-submarine</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/JAM-DIVE_cropped-400x166-3.png</image:loc><image:caption>JAMDIVEcropped400x1663</image:caption><image:title>JAMDIVEcropped400x1663</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/FEATURE-v2-submarine-4.png</image:loc><image:caption>FEATUREv2submarine4</image:caption><image:title>FEATUREv2submarine4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/RIG-FOR-RED-400x225-3.jpg</image:loc><image:caption>RIGFORRED400x2253</image:caption><image:title>RIGFORRED400x2253</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-the-case-for-collaborative-cost-cutting</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/D3EU5NLTGWW4O0UNWNQ3D3KUXGV31VNO-4.png</image:loc><image:caption>D3EU5NLTGWW4O0UNWNQ3D3KUXGV31VNO4</image:caption><image:title>D3EU5NLTGWW4O0UNWNQ3D3KUXGV31VNO4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/if-you-only-need-to-know-one-thing-as-a-product-owner</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/one-thing-4.jpg</image:loc><image:caption>onething4</image:caption><image:title>onething4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/accelerated-learning-fundamentals</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/c6_approach-4.jpg</image:loc><image:caption>c6approach4</image:caption><image:title>c6approach4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/bridging-the-gap-aligning-agile-maturity-with-advanced-pricing-strategies</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/The-Profit-Stream-Canvas-TM-Applied-Frameworks-3.jpg</image:loc><image:caption>TheProfitStreamCanvasTMAppliedFrameworks3</image:caption><image:title>TheProfitStreamCanvasTMAppliedFrameworks3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-05-21</lastmod></url><url><loc>https://appliedframeworks.com/blog/pricing-strategy-is-more-than-a-numbers-game</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-pricing-strategy.png</image:loc><image:caption>afsplashpricingstrategy</image:caption><image:title>afsplashpricingstrategy</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screenshot%202024-06-27%20at%2010.05.45%20AM.png</image:loc><image:caption>Screenshot20240627at100545AM</image:caption><image:title>Screenshot20240627at100545AM</image:title></image:image><lastmod>2024-07-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/is-product-marketing-the-same-as-marketing-i-say-no</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/product_plan-4.jpg</image:loc><image:caption>productplan4</image:caption><image:title>productplan4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/roadmapping-that-works</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Houston_1961-Aug-11-2023-07-13-37-3607-PM.jpg</image:loc><image:caption>Houston1961Aug1120230713373607PM</image:caption><image:title>Houston1961Aug1120230713373607PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/iStock_000011359879Small-2.png</image:loc><image:caption>iStock000011359879Small2</image:caption><image:title>iStock000011359879Small2</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-management-vs-marketing-responsibilities-a-discussion-guide</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/product-manager-vs-marketing2-4.png</image:loc><image:caption>productmanagervsmarketing24</image:caption><image:title>productmanagervsmarketing24</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-build-a-customer-journey-map</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/BuyingJourneyExample-800x602-3.png</image:loc><image:caption>BuyingJourneyExample800x6023</image:caption><image:title>BuyingJourneyExample800x6023</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/FEATURED-IMAGE-1-3.jpeg</image:loc><image:caption>FEATUREDIMAGE13</image:caption><image:title>FEATUREDIMAGE13</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/af-kevin-mccabe</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Kevin/af-team-kevin.jpg</image:loc><image:caption>afteamkevin</image:caption><image:title>afteamkevin</image:title></image:image><lastmod>2024-05-21</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-manager-first-days-on-the-job</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/dayOne-4.jpg</image:loc><image:caption>dayOne4</image:caption><image:title>dayOne4</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/simple-definition-for-product-vision</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/vision_desttination-4.jpg</image:loc><image:caption>visiondesttination4</image:caption><image:title>visiondesttination4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/positioning-your-product-in-the-market</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/Applied%20Frameworks%20-%20Crossing%20the%20Chasm.png</image:loc><image:caption>AppliedFrameworksCrossingtheChasm</image:caption><image:title>AppliedFrameworksCrossingtheChasm</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Positioning_standout.jpg</image:loc><image:caption>Positioningstandout</image:caption><image:title>Positioningstandout</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/dirty-words-product-management</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AI-Generated%20Media/Images/product%20manager%20scrunching%20her%20nose%20in%20disgust.jpeg</image:loc><image:caption>productmanagerscrunchinghernoseindisgust</image:caption><image:title>productmanagerscrunchinghernoseindisgust</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-08-19</lastmod></url><url><loc>https://appliedframeworks.com/blog/decision-rights-framework-better-decisions-faster</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/decision-rights-3.png</image:loc><image:caption>decisionrights3</image:caption><image:title>decisionrights3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Decision-Rights-Framework-blank-1024x684-3.png</image:loc><image:caption>DecisionRightsFrameworkblank1024x6843</image:caption><image:title>DecisionRightsFrameworkblank1024x6843</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/agile-coach-champion-catalyst-capacitor-coach</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Capicitor_AgileCoach-4.jpg</image:loc><image:caption>CapicitorAgileCoach4</image:caption><image:title>CapicitorAgileCoach4</image:title></image:image><lastmod>2023-10-04</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-build-a-product-roadmap</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/02_CollaborativeRoadmapInAction-3.png</image:loc><image:caption>02CollaborativeRoadmapInAction3</image:caption><image:title>02CollaborativeRoadmapInAction3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/01_RoadmapMatrix_Empty-400x331-Aug-11-2023-07-15-50-8616-PM.jpg</image:loc><image:caption>01RoadmapMatrixEmpty400x331Aug1120230715508616PM</image:caption><image:title>01RoadmapMatrixEmpty400x331Aug1120230715508616PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/roadtosomewhere-4.png</image:loc><image:caption>roadtosomewhere4</image:caption><image:title>roadtosomewhere4</image:title></image:image><lastmod>2023-08-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-principles-of-software-profitability</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/principles-profit-3.png</image:loc><image:caption>principlesprofit3</image:caption><image:title>principlesprofit3</image:title></image:image><lastmod>2023-09-30</lastmod></url><url><loc>https://appliedframeworks.com/data-access-request</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-08-07</lastmod></url><url><loc>https://appliedframeworks.com/horizon-engage</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screenshot%202026-03-12%20at%203.40.03%20PM.png</image:loc><image:caption>Screenshot20260312at34003PM</image:caption><image:title>Screenshot20260312at34003PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screen%20Shot%202026-02-26%20at%204.47.18%20PM.png</image:loc><image:caption>ScreenShot20260226at44718PM</image:caption><image:title>ScreenShot20260226at44718PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screen%20Shot%202026-02-26%20at%204.45.24%20PM.png</image:loc><image:caption>ScreenShot20260226at44524PM</image:caption><image:title>ScreenShot20260226at44524PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/PTPT%20Engage.jpg</image:loc><image:caption>PTPTEngage</image:caption><image:title>PTPTEngage</image:title></image:image><lastmod>2026-03-13</lastmod></url><url><loc>https://appliedframeworks.com/af-phil-gardiner</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Phil%20Interview.mp4/medium.jpg</video:thumbnail_loc><video:title>Phil Interview</video:title><video:description>Phil Interview</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Phil%20Interview.mp4</video:content_loc><video:duration>115</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-team-phil-certifications.jpg</image:loc><image:caption>afteamphilcertifications</image:caption><image:title>afteamphilcertifications</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Phil/af-phil-bio-pics.jpg</image:loc><image:caption>afphilbiopics</image:caption><image:title>afphilbiopics</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Phil/af-team-phil-1.jpg</image:loc><image:caption>afteamphil1</image:caption><image:title>afteamphil1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-13</lastmod></url><url><loc>https://appliedframeworks.com/blog/types-of-business-model-pivots-in-lean-startup</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Pivot_site-1024x519-4.png</image:loc><image:caption>Pivotsite1024x5194</image:caption><image:title>Pivotsite1024x5194</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/customer-interviews-how-to-conduct-the-interview</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/buyerpersona.png</image:loc><image:caption>buyerpersona</image:caption><image:title>buyerpersona</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Interview_02-4.jpg</image:loc><image:caption>Interview024</image:caption><image:title>Interview024</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-role-of-the-pricing-strategist-in-the-age-of-ai</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AI-Generated%20Media/Images/An%20image%20of%20a%20pricing%20strategist%20working%20on%20analyzing%20data%20and%20making%20strategic%20pricing%20decisions%20in%20the%20age%20of%20AI.jpeg</image:loc><image:caption>AnimageofapricingstrategistworkingonanalyzingdataandmakingstrategicpricingdecisionsintheageofAI</image:caption><image:title>AnimageofapricingstrategistworkingonanalyzingdataandmakingstrategicpricingdecisionsintheageofAI</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-06-14</lastmod></url><url><loc>https://appliedframeworks.com/blog/top-ten-signs-that-your-product-manager-isnt-agile</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/NotProductManager-4.jpg</image:loc><image:caption>NotProductManager4</image:caption><image:title>NotProductManager4</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/ask-me-anything-design-in-safe</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Webinar-231024-1-Webinar-Email%20Header-AMA%20Design%20in%20SAFe.png</image:loc><image:caption>AFWebinar2310241WebinarEmailHeaderAMADesigninSAFe</image:caption><image:title>AFWebinar2310241WebinarEmailHeaderAMADesigninSAFe</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://appliedframeworks.com/applied-frameworks-difference</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Icons/af-difference-icon-holistic-economic-modeling.png</image:loc><image:caption>afdifferenceiconholisticeconomicmodeling</image:caption><image:title>afdifferenceiconholisticeconomicmodeling</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Trapets-Logo-2023.png</image:loc><image:caption>TrapetsLogo2023</image:caption><image:title>TrapetsLogo2023</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-hbo.png</image:loc><image:caption>afclientshbo</image:caption><image:title>afclientshbo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-benefitfocus.png</image:loc><image:caption>afclientsbenefitfocus</image:caption><image:title>afclientsbenefitfocus</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Icons/af-difference-icon-meet-needs.png</image:loc><image:caption>afdifferenceiconmeetneeds</image:caption><image:title>afdifferenceiconmeetneeds</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/Salesforce.com_logo.webp</image:loc><image:caption>Salesforcecomlogo</image:caption><image:title>Salesforcecomlogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-allegion.png</image:loc><image:caption>afclientsallegion</image:caption><image:title>afclientsallegion</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/knowify-logo.png</image:loc><image:caption>knowifylogo</image:caption><image:title>knowifylogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-bmw.png</image:loc><image:caption>afclientsbmw</image:caption><image:title>afclientsbmw</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Icons/af-difference-icon-sustainable.png</image:loc><image:caption>afdifferenceiconsustainable</image:caption><image:title>afdifferenceiconsustainable</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Ingenico_2021_logo.webp</image:loc><image:caption>Ingenico2021logo</image:caption><image:title>Ingenico2021logo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Icons/af-difference-icon-thrive.png</image:loc><image:caption>afdifferenceiconthrive</image:caption><image:title>afdifferenceiconthrive</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/companyon-logo-full-on-white@4x.png</image:loc><image:caption>companyonlogofullonwhite4x</image:caption><image:title>companyonlogofullonwhite4x</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-3dsystems.png</image:loc><image:caption>afclients3dsystems</image:caption><image:title>afclients3dsystems</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-wex.png</image:loc><image:caption>afclientswex</image:caption><image:title>afclientswex</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Software%20Profit%20Streams%20Book/af-profit-streams-book.png</image:loc><image:caption>afprofitstreamsbook</image:caption><image:title>afprofitstreamsbook</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-difference-our-solutions.png</image:loc><image:caption>afdifferenceoursolutions</image:caption><image:title>afdifferenceoursolutions</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-the-af-difference.jpg</image:loc><image:caption>afogtheafdifference</image:caption><image:title>afogtheafdifference</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-sustainable-safe-solution-lifecycle.png</image:loc><image:caption>afsustainablesafesolutionlifecycle</image:caption><image:title>afsustainablesafesolutionlifecycle</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-iqvia.png</image:loc><image:caption>afclientsiqvia</image:caption><image:title>afclientsiqvia</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/icon-incentivepilot-696x696-1.png</image:loc><image:caption>iconincentivepilot696x6961</image:caption><image:title>iconincentivepilot696x6961</image:title></image:image><lastmod>2023-08-22</lastmod></url><url><loc>https://appliedframeworks.com/blog/2013-11-7-product-managers-go-wide-or-go-deep</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/shapes-e1577183516231-2.jpg</image:loc><image:caption>shapese15771835162312</image:caption><image:title>shapese15771835162312</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/WideOrDeep-3.jpg</image:loc><image:caption>WideOrDeep3</image:caption><image:title>WideOrDeep3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/celebrating-1-year-of-software-profit-streams</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Book%20Anniversary-1-Book-Ad-Landscape-03.png</image:loc><image:caption>AFBookAnniversary1BookAdLandscape03</image:caption><image:title>AFBookAnniversary1BookAdLandscape03</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-04-04</lastmod></url><url><loc>https://appliedframeworks.com/blog/profit-implications-of-your-value-exchange-model</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/AF-Blog-Value-Exchange-3.jpg</image:loc><image:caption>AFBlogValueExchange3</image:caption><image:title>AFBlogValueExchange3</image:title></image:image><lastmod>2023-09-30</lastmod></url><url><loc>https://appliedframeworks.com/blog/chief-product-owner-your-first-days-as-head-of-product-management</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/leading_team-1-3.jpg</image:loc><image:caption>leadingteam13</image:caption><image:title>leadingteam13</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/horizon-zero-profit-streams-and-the-ca-responsible-textile-recovery-act</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/fast-fashion-concept-with-piles-clothes.jpg</image:loc><image:caption>fastfashionconceptwithpilesclothes</image:caption><image:title>fastfashionconceptwithpilesclothes</image:title></image:image><lastmod>2025-01-08</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-vs-service-who-cares</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Monopoly_product-4.png</image:loc><image:caption>Monopolyproduct4</image:caption><image:title>Monopolyproduct4</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/case-study-driving-profitable-growth-for-software-startups</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Cliff_Pollan_1D.mp4/medium.jpg</video:thumbnail_loc><video:title>Cliff_Pollan_1D</video:title><video:description>Cliff_Pollan_1D</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Cliff_Pollan_1D.mp4</video:content_loc><video:duration>91</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/PS-Logos/ps-clients-welo.jpg</image:loc><image:caption>psclientswelo</image:caption><image:title>psclientswelo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screenshot%202024-08-22%20at%2010.32.31%20AM.png</image:loc><image:caption>Screenshot20240822at103231AM</image:caption><image:title>Screenshot20240822at103231AM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-09-17</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-position-your-product-in-the-market</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/StartingPosition-4.jpg</image:loc><image:caption>StartingPosition4</image:caption><image:title>StartingPosition4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/video-testimonials-steven-madow</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Steven%20Madow%20TESTIMONIAL%20-%20Applied%20Frameworks_v2.mp4/medium.jpg</video:thumbnail_loc><video:title>Steven Madow TESTIMONIAL - Applied Frameworks_v2</video:title><video:description>Steven Madow TESTIMONIAL - Applied Frameworks_v2</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Steven%20Madow%20TESTIMONIAL%20-%20Applied%20Frameworks_v2.mp4</video:content_loc><video:duration>70</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/AF-Pins-Logo%20Symbol.png</image:loc><image:caption>AFPinsLogoSymbol</image:caption><image:title>AFPinsLogoSymbol</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-02-09</lastmod></url><url><loc>https://appliedframeworks.com/blog/roadmaps-release-planning-applied-frameworks-canvas</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/oldmap_02-4.jpg</image:loc><image:caption>oldmap024</image:caption><image:title>oldmap024</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/growth-path-for-product-managers</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Growth_PM-4.jpg</image:loc><image:caption>GrowthPM4</image:caption><image:title>GrowthPM4</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-opportunity-evaluation-matrix-via-mind-the-product</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Evaluation_biz-4.jpg</image:loc><image:caption>Evaluationbiz4</image:caption><image:title>Evaluationbiz4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/poem-matrix1.png</image:loc><image:caption>poemmatrix1</image:caption><image:title>poemmatrix1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/horizon-engage/courses</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://appliedframeworks.com/contact-us</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-3dsystems.png</image:loc><image:caption>afclients3dsystems</image:caption><image:title>afclients3dsystems</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/icon-incentivepilot-696x696-1.png</image:loc><image:caption>iconincentivepilot696x6961</image:caption><image:title>iconincentivepilot696x6961</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-bmw.png</image:loc><image:caption>afclientsbmw</image:caption><image:title>afclientsbmw</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-benefitfocus.png</image:loc><image:caption>afclientsbenefitfocus</image:caption><image:title>afclientsbenefitfocus</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-hbo.png</image:loc><image:caption>afclientshbo</image:caption><image:title>afclientshbo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/companyon-logo-full-on-white@4x.png</image:loc><image:caption>companyonlogofullonwhite4x</image:caption><image:title>companyonlogofullonwhite4x</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Ingenico_2021_logo.webp</image:loc><image:caption>Ingenico2021logo</image:caption><image:title>Ingenico2021logo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/Salesforce.com_logo.webp</image:loc><image:caption>Salesforcecomlogo</image:caption><image:title>Salesforcecomlogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-wex.png</image:loc><image:caption>afclientswex</image:caption><image:title>afclientswex</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-allegion.png</image:loc><image:caption>afclientsallegion</image:caption><image:title>afclientsallegion</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-iqvia.png</image:loc><image:caption>afclientsiqvia</image:caption><image:title>afclientsiqvia</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Trapets-Logo-2023.png</image:loc><image:caption>TrapetsLogo2023</image:caption><image:title>TrapetsLogo2023</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/knowify-logo.png</image:loc><image:caption>knowifylogo</image:caption><image:title>knowifylogo</image:title></image:image><lastmod>2024-09-17</lastmod></url><url><loc>https://appliedframeworks.com/blog/accelerate-renewals-to-prepare-for-economic-headwinds</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Archive/Screen-Shot-2022-06-28-at-11.34.32-AM@3x-1536x82.jpg</image:loc><image:caption>ScreenShot20220628at113432AM3x1536x82</image:caption><image:title>ScreenShot20220628at113432AM3x1536x82</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/Screen-Shot-2022-06-28-at-11.37.42-AM@3x-1200x356.jpg</image:loc><image:caption>ScreenShot20220628at113742AM3x1200x356</image:caption><image:title>ScreenShot20220628at113742AM3x1200x356</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/economic-uncertainty-ahead-scaled-e1656434738805-3.jpg</image:loc><image:caption>economicuncertaintyaheadscalede16564347388053</image:caption><image:title>economicuncertaintyaheadscalede16564347388053</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/Screen-Shot-2022-06-28-at-11.39.25-AM@3x-1536x624.jpg</image:loc><image:caption>ScreenShot20220628at113925AM3x1536x624</image:caption><image:title>ScreenShot20220628at113925AM3x1536x624</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Screen-Shot-2022-06-28-at-11.36.30-AM@3x-1024x275.jpg</image:loc><image:caption>ScreenShot20220628at113630AM3x1024x275</image:caption><image:title>ScreenShot20220628at113630AM3x1024x275</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-09-30</lastmod></url><url><loc>https://appliedframeworks.com/blog/why-do-product-managers-fail-to-increase-profit</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/alexander-mils-lCPhGxs7pww-unsplash-3.jpg</image:loc><image:caption>alexandermilslCPhGxs7pwwunsplash3</image:caption><image:title>alexandermilslCPhGxs7pwwunsplash3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-09-30</lastmod></url><url><loc>https://appliedframeworks.com/profit-streams</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Profit%20Streams/applied-frameworks-profit-streams-buy-the-book.jpg</image:loc><image:caption>appliedframeworksprofitstreamsbuythebook</image:caption><image:title>appliedframeworksprofitstreamsbuythebook</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-New%20Hero%20Images/af-web-profit-streams.jpeg</image:loc><image:caption>afwebprofitstreams</image:caption><image:title>afwebprofitstreams</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-profit-streams-community.png</image:loc><image:caption>afprofitstreamscommunity</image:caption><image:title>afprofitstreamscommunity</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-profit-streams-partner-program.png</image:loc><image:caption>afprofitstreamspartnerprogram</image:caption><image:title>afprofitstreamspartnerprogram</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Profit%20Stream%20Canvas%20and%20Book/af-profit-streams-canvas.png</image:loc><image:caption>afprofitstreamscanvas</image:caption><image:title>afprofitstreamscanvas</image:title></image:image><lastmod>2024-06-21</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-get-just-enough-research-as-a-product-manager</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Customer_Research-4.jpg</image:loc><image:caption>CustomerResearch4</image:caption><image:title>CustomerResearch4</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-why-does-the-industry-lifecycle-matter</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-30-Webinar-BG-E3.png</image:loc><image:caption>AFOldWebinarNewBanners30WebinarBGE3</image:caption><image:title>AFOldWebinarNewBanners30WebinarBGE3</image:title></image:image><lastmod>2023-12-10</lastmod></url><url><loc>https://appliedframeworks.com/blog/use-design-thinking-to-avoid-shipping-products-no-one-buys</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Framework-Design-Thinking-600x482-3.jpg</image:loc><image:caption>FrameworkDesignThinking600x4823</image:caption><image:title>FrameworkDesignThinking600x4823</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/FEATURED-IMAGE-Aug-11-2023-07-05-48-2559-PM.jpg</image:loc><image:caption>FEATUREDIMAGEAug1120230705482559PM</image:caption><image:title>FEATUREDIMAGEAug1120230705482559PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Framework-Design-Thinking-1-600x505-3.jpg</image:loc><image:caption>FrameworkDesignThinking1600x5053</image:caption><image:title>FrameworkDesignThinking1600x5053</image:title></image:image><lastmod>2023-10-01</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-playbook-why-you-need-one</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/secretplan-4.png</image:loc><image:caption>secretplan4</image:caption><image:title>secretplan4</image:title></image:image><lastmod>2023-12-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/supercharge-your-product-roadmap-with-an-opportunity-backlog</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/1-300x267-3.jpg</image:loc><image:caption>1300x2673</image:caption><image:title>1300x2673</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Opportunity-Backlog-600x393-3.jpg</image:loc><image:caption>OpportunityBacklog600x3933</image:caption><image:title>OpportunityBacklog600x3933</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/SUPER-4.jpg</image:loc><image:caption>SUPER4</image:caption><image:title>SUPER4</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://appliedframeworks.com/af-jason-tanner</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Jason%20Interview.mp4/medium.jpg</video:thumbnail_loc><video:title>Jason Interview</video:title><video:description>Jason Interview</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Jason%20Interview.mp4</video:content_loc><video:duration>107</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Jason/af-team-jason.jpg</image:loc><image:caption>afteamjason</image:caption><image:title>afteamjason</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Certification%20Images/af-jason-bio-badges.png</image:loc><image:caption>afjasonbiobadges</image:caption><image:title>afjasonbiobadges</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Jason/applied-frameworks-bio-jason.jpg</image:loc><image:caption>appliedframeworksbiojason</image:caption><image:title>appliedframeworksbiojason</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://appliedframeworks.com/blog/from-product-movement-to-pricing-power</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screenshot%202026-02-10%20at%2011.42.38%20AM.png</image:loc><image:caption>Screenshot20260210at114238AM</image:caption><image:title>Screenshot20260210at114238AM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Software%20Profit%20Streams-02B%20SPC-Economic%20Sustainability-52.png</image:loc><image:caption>AFSoftwareProfitStreams02BSPCEconomicSustainability52</image:caption><image:title>AFSoftwareProfitStreams02BSPCEconomicSustainability52</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2026-02-10</lastmod></url><url><loc>https://appliedframeworks.com/blog/profit-streams-for-software-design</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Strategic%20Pricing%20and%20Sustainable%20Profitability%20-%20Edited.mp4/medium.jpg</video:thumbnail_loc><video:title>Strategic Pricing and Sustainable Profitability - Edited</video:title><video:description>Strategic Pricing and Sustainable Profitability - Edited</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Strategic%20Pricing%20and%20Sustainable%20Profitability%20-%20Edited.mp4</video:content_loc><video:duration>3278</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Splash/af-web-splash-webinar-profit-streams-sustainable-software-design.jpeg</image:loc><image:caption>afwebsplashwebinarprofitstreamssustainablesoftwaredesign</image:caption><image:title>afwebsplashwebinarprofitstreamssustainablesoftwaredesign</image:title></image:image><lastmod>2024-07-09</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-management-skills-technology-market-domain-business</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/pm_skillstools-4.jpg</image:loc><image:caption>pmskillstools4</image:caption><image:title>pmskillstools4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/giving-thanks-for-portfolio-management</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/AF-Blog-Giving-thanks-PM-3.jpg</image:loc><image:caption>AFBlogGivingthanksPM3</image:caption><image:title>AFBlogGivingthanksPM3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-07-09</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-scorecard-kpi-examples</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/ecommerce-kpis-3.png</image:loc><image:caption>ecommercekpis3</image:caption><image:title>ecommercekpis3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Product-Scorecard-1024x572-Aug-11-2023-07-13-49-2933-PM.png</image:loc><image:caption>ProductScorecard1024x572Aug1120230713492933PM</image:caption><image:title>ProductScorecard1024x572Aug1120230713492933PM</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/customer-interviews-getting-ready</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Interview_01-4.jpg</image:loc><image:caption>Interview014</image:caption><image:title>Interview014</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/500px-Gartner_Hype_Cycle.svg.png</image:loc><image:caption>500pxGartnerHypeCyclesvg</image:caption><image:title>500pxGartnerHypeCyclesvg</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/interview-points.jpg</image:loc><image:caption>interviewpoints</image:caption><image:title>interviewpoints</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-sustainable-profitability-is-a-team-sport</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/85268E71-04CD-4F9B-80F7-F4641D5777FF.png</image:loc><image:caption>85268E7104CD4F9B80F7F4641D5777FF</image:caption><image:title>85268E7104CD4F9B80F7F4641D5777FF</image:title></image:image><lastmod>2023-11-16</lastmod></url><url><loc>https://appliedframeworks.com/blog/maximizing-performance-post-covid-a-strategy-for-business-leaders</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AI-Generated%20Media/Images/An%20image%20of%20a%20business%20strategy%20webinar%20discussing%20maximizing%20performance%20and%20achieving%20growth%20postpandemic.jpeg</image:loc><image:caption>Animageofabusinessstrategywebinardiscussingmaximizingperformanceandachievinggrowthpostpandemic</image:caption><image:title>Animageofabusinessstrategywebinardiscussingmaximizingperformanceandachievinggrowthpostpandemic</image:title></image:image><lastmod>2024-06-21</lastmod></url><url><loc>https://appliedframeworks.com/cookie-policy</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-02-28</lastmod></url><url><loc>https://appliedframeworks.com/blog/2013-10-21-how-your-roadmap-can-get-you-the-right-customers</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Roadmap_customers-4.jpg</image:loc><image:caption>Roadmapcustomers4</image:caption><image:title>Roadmapcustomers4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-why-you-need-a-product-playbook</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/webinar_playbookwhy-4.png</image:loc><image:caption>webinarplaybookwhy4</image:caption><image:title>webinarplaybookwhy4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/eliassen-what-is-a-profit-stream</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Webinar-231130-1-Webinar-Email%20Header-What%20is%20Profit%20Stream.png</image:loc><image:caption>AFWebinar2311301WebinarEmailHeaderWhatisProfitStream</image:caption><image:title>AFWebinar2311301WebinarEmailHeaderWhatisProfitStream</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-05-21</lastmod></url><url><loc>https://appliedframeworks.com/af-kimberly-poremski</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Kim%20Interview.mp4/medium.jpg</video:thumbnail_loc><video:title>Kim Interview</video:title><video:description>Kim Interview</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Kim%20Interview.mp4</video:content_loc><video:duration>116</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Certification%20Images/af-kimberly-bio-badges.png</image:loc><image:caption>afkimberlybiobadges</image:caption><image:title>afkimberlybiobadges</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Kim/af-team-kim.jpg</image:loc><image:caption>afteamkim</image:caption><image:title>afteamkim</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Kim/af-team-kim-poremski.jpg</image:loc><image:caption>afteamkimporemski</image:caption><image:title>afteamkimporemski</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Kim/af-kimberlyp-bio-pics.png</image:loc><image:caption>afkimberlypbiopics</image:caption><image:title>afkimberlypbiopics</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://appliedframeworks.com/blog/what-is-sustainable-safe</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-5-Webinar-BG-A4-1.png</image:loc><image:caption>AFOldWebinarNewBanners5WebinarBGA41</image:caption><image:title>AFOldWebinarNewBanners5WebinarBGA41</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/i-dont-know-which-customers-to-talk-to-or-when</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/4907A054-A0BE-485C-86BE-D0FDE594F6BD.png</image:loc><image:caption>4907A054A0BE485C86BED0FDE594F6BD</image:caption><image:title>4907A054A0BE485C86BED0FDE594F6BD</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-manage-pl-as-a-product-manager</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Product-Scorecard-Aug-11-2023-07-19-47-8659-PM.png</image:loc><image:caption>ProductScorecardAug1120230719478659PM</image:caption><image:title>ProductScorecardAug1120230719478659PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Metrics_01-4.jpg</image:loc><image:caption>Metrics014</image:caption><image:title>Metrics014</image:title></image:image><lastmod>2023-09-30</lastmod></url><url><loc>https://appliedframeworks.com/privacy-policy</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-08-07</lastmod></url><url><loc>https://appliedframeworks.com/blog/who-owns-product-positioning</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/owns_position-3.jpg</image:loc><image:caption>ownsposition3</image:caption><image:title>ownsposition3</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/aiaas-daas-subscription-what-business-are-you-building</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Canvas%20-%20three%20rows%20-%20badge.png</image:loc><image:caption>Canvasthreerowsbadge</image:caption><image:title>Canvasthreerowsbadge</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2026-02-19</lastmod></url><url><loc>https://appliedframeworks.com/blog/applied-frameworks-welcomes-kevin-mccabe-as-new-executive-consultant</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Splash/af-web-splash-kevin-welcome.jpeg</image:loc><image:caption>afwebsplashkevinwelcome</image:caption><image:title>afwebsplashkevinwelcome</image:title></image:image><lastmod>2024-06-21</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-4cs-connection-content-concrete-practice-conclusion</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/fourway_intersection.png</image:loc><image:caption>fourwayintersection</image:caption><image:title>fourwayintersection</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/getting-lean-portfolio-management-to-stick</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/lpm-stick-3.png</image:loc><image:caption>lpmstick3</image:caption><image:title>lpmstick3</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-product-playbook-collaborative-roadmapping</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Sin-t%C3%ADtuloy-3.png</image:loc><image:caption>Sintítuloy3</image:caption><image:title>Sintítuloy3</image:title></image:image><lastmod>2023-10-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/collapsing-sliding-windows-a-strategic-planning-framework-for-uncertain-events</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CWS-Logo.png</image:loc><image:caption>CWSLogo</image:caption><image:title>CWSLogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/AF-CSW-Blog%20Post%20Cover.png</image:loc><image:caption>AFCSWBlogPostCover</image:caption><image:title>AFCSWBlogPostCover</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://appliedframeworks.com/horizon</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Icons/af-advanced-scrum-icon-projects.png</image:loc><image:caption>afadvancedscrumiconprojects</image:caption><image:title>afadvancedscrumiconprojects</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screen%20Shot%202026-02-25%20at%205.10.48%20PM.png</image:loc><image:caption>ScreenShot20260225at51048PM</image:caption><image:title>ScreenShot20260225at51048PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screen%20Shot%202026-02-25%20at%204.52.25%20PM.png</image:loc><image:caption>ScreenShot20260225at45225PM</image:caption><image:title>ScreenShot20260225at45225PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Icons/af-difference-icon-sustainable.png</image:loc><image:caption>afdifferenceiconsustainable</image:caption><image:title>afdifferenceiconsustainable</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-profit-streams-community.png</image:loc><image:caption>afprofitstreamscommunity</image:caption><image:title>afprofitstreamscommunity</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Icons/af-advanced-scrum-icon-content.png</image:loc><image:caption>afadvancedscrumiconcontent</image:caption><image:title>afadvancedscrumiconcontent</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screen%20Shot%202026-02-26%20at%203.39.10%20PM.png</image:loc><image:caption>ScreenShot20260226at33910PM</image:caption><image:title>ScreenShot20260226at33910PM</image:title></image:image><lastmod>2026-03-12</lastmod></url><url><loc>https://appliedframeworks.com/blog/ten-product-management-templates-you-cannot-do-without</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/playbook_essencial_02-4.jpg</image:loc><image:caption>playbookessencial024</image:caption><image:title>playbookessencial024</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/roadmaps-to-profit</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/Email%20Header%20-%20Roadmaps%202.png</image:loc><image:caption>EmailHeaderRoadmaps2</image:caption><image:title>EmailHeaderRoadmaps2</image:title></image:image><lastmod>2023-11-28</lastmod></url><url><loc>https://appliedframeworks.com/horizon-invest</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screenshot%202026-04-02%20at%2011.08.38%20AM.png</image:loc><image:caption>Screenshot20260402at110838AM</image:caption><image:title>Screenshot20260402at110838AM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screenshot%202026-03-12%20at%201.03.47%20PM.png</image:loc><image:caption>Screenshot20260312at10347PM</image:caption><image:title>Screenshot20260312at10347PM</image:title></image:image><lastmod>2026-04-03</lastmod></url><url><loc>https://appliedframeworks.com/code-of-conduct</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-08-07</lastmod></url><url><loc>https://appliedframeworks.com/blog/vision-the-good-the-bad-the-ugly</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/GoodbadUgly-4.jpg</image:loc><image:caption>GoodbadUgly4</image:caption><image:title>GoodbadUgly4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/understanding-profit-streams-to-engage-my-scrum-team</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/20427FEC-A061-42E0-964A-CB23FED37DE4.png</image:loc><image:caption>20427FECA06142E0964ACB23FED37DE4</image:caption><image:title>20427FECA06142E0964ACB23FED37DE4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/ultimate-guide-to-pricing-strategies</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/3F4C6A05-07F6-4A74-8E81-E79EFD29283A.png</image:loc><image:caption>3F4C6A0507F64A748E81E79EFD29283A</image:caption><image:title>3F4C6A0507F64A748E81E79EFD29283A</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/af-luke-hohmann</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Luke%20Interview_1.mp4/medium.jpg</video:thumbnail_loc><video:title>Luke Interview_1</video:title><video:description>Luke Interview_1</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Luke%20Interview_1.mp4</video:content_loc><video:duration>118</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Certification%20Images/af-lukeh-bio-badges.png</image:loc><image:caption>aflukehbiobadges</image:caption><image:title>aflukehbiobadges</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Luke/af-team-lukeh.jpg</image:loc><image:caption>afteamlukeh</image:caption><image:title>afteamlukeh</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Luke/af-luke-bio-pics.jpg</image:loc><image:caption>aflukebiopics</image:caption><image:title>aflukebiopics</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Certification%20Images/af-lukeh-bio-books.png</image:loc><image:caption>aflukehbiobooks</image:caption><image:title>aflukehbiobooks</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://appliedframeworks.com/blog/bad-decisions-in-business-have-consequences</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/bad%20consequences_blog.jpg</image:loc><image:caption>badconsequencesblog</image:caption><image:title>badconsequencesblog</image:title></image:image><lastmod>2025-08-08</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-roadmap-excel-templates</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Houston_1961-Aug-11-2023-07-23-04-0270-PM.jpg</image:loc><image:caption>Houston1961Aug1120230723040270PM</image:caption><image:title>Houston1961Aug1120230723040270PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-exploring-techniques-for-aligning-vision</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-17-Webinar-BG-C4%20(1).png</image:loc><image:caption>AFOldWebinarNewBanners17WebinarBGC41</image:caption><image:title>AFOldWebinarNewBanners17WebinarBGC41</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-09</lastmod></url><url><loc>https://appliedframeworks.com/blog/are-you-leaving-money-on-the-table-the-hidden-cost-of-delaying-pricing-decisions</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Profit%20Streams%20Pricing%20Model.png</image:loc><image:caption>ProfitStreamsPricingModel</image:caption><image:title>ProfitStreamsPricingModel</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/CoD%20Graph.png</image:loc><image:caption>CoDGraph</image:caption><image:title>CoDGraph</image:title></image:image><lastmod>2024-11-08</lastmod></url><url><loc>https://appliedframeworks.com/blog/agile-product-roadmaps-how-to-make-great-one</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/waytoeverest_1096-4.png</image:loc><image:caption>waytoeverest10964</image:caption><image:title>waytoeverest10964</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/JT-presentation-cover-1-300x225-3.png</image:loc><image:caption>JTpresentationcover1300x2253</image:caption><image:title>JTpresentationcover1300x2253</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-owners-vs-product-managers-how-to-spot-the-difference</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Screen-Shot-2021-03-11-at-1_25_37-PM-3.png</image:loc><image:caption>ScreenShot20210311at12537PM3</image:caption><image:title>ScreenShot20210311at12537PM3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/han_vs_indy-3.png</image:loc><image:caption>hanvsindy3</image:caption><image:title>hanvsindy3</image:title></image:image><lastmod>2023-12-19</lastmod></url><url><loc>https://appliedframeworks.com/blog/cvs-health-a-miracle-occurs-how-we-integrated-design-into-safe</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/Email%20Header%202%20-%20Design%20in%20SAFe.png</image:loc><image:caption>EmailHeader2DesigninSAFe</image:caption><image:title>EmailHeader2DesigninSAFe</image:title></image:image><lastmod>2023-11-28</lastmod></url><url><loc>https://appliedframeworks.com/collapsing-sliding-windows-applied-frameworks</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F3.png</image:loc><image:caption>CSWF3</image:caption><image:title>CSWF3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW5-Engage.png</image:loc><image:caption>CSW5Engage</image:caption><image:title>CSW5Engage</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW3-Range.png</image:loc><image:caption>CSW3Range</image:caption><image:title>CSW3Range</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-harry-max.png</image:loc><image:caption>afharrymax</image:caption><image:title>afharrymax</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW1-Identify.png</image:loc><image:caption>CSW1Identify</image:caption><image:title>CSW1Identify</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-Warning.png</image:loc><image:caption>CSWWarning</image:caption><image:title>CSWWarning</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F8.png</image:loc><image:caption>CSWF8</image:caption><image:title>CSWF8</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW4-Strategy.png</image:loc><image:caption>CSW4Strategy</image:caption><image:title>CSW4Strategy</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW2-Estimate.png</image:loc><image:caption>CSW2Estimate</image:caption><image:title>CSW2Estimate</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-Surround%20us.jpg</image:loc><image:caption>CSWSurroundus</image:caption><image:title>CSWSurroundus</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F6.png</image:loc><image:caption>CSWF6</image:caption><image:title>CSWF6</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F9.png</image:loc><image:caption>CSWF9</image:caption><image:title>CSWF9</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/AF-CSW-Blog%20Post%20Cover.png</image:loc><image:caption>AFCSWBlogPostCover</image:caption><image:title>AFCSWBlogPostCover</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F1.png</image:loc><image:caption>CSWF1</image:caption><image:title>CSWF1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F5.png</image:loc><image:caption>CSWF5</image:caption><image:title>CSWF5</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F4.png</image:loc><image:caption>CSWF4</image:caption><image:title>CSWF4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F10.png</image:loc><image:caption>CSWF10</image:caption><image:title>CSWF10</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Luke/luke.jpg</image:loc><image:caption>luke</image:caption><image:title>luke</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW6-Monitor.png</image:loc><image:caption>CSW6Monitor</image:caption><image:title>CSW6Monitor</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F2.png</image:loc><image:caption>CSWF2</image:caption><image:title>CSWF2</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/CSW-F7.png</image:loc><image:caption>CSWF7</image:caption><image:title>CSWF7</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-CSW%20Article/csw-af-hero.png</image:loc><image:caption>cswafhero</image:caption><image:title>cswafhero</image:title></image:image><lastmod>2025-10-08</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-the-power-of-a-vision-for-building-a-profitable-software-solution</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-6-Webinar-BG-B1.png</image:loc><image:caption>AFOldWebinarNewBanners6WebinarBGB1</image:caption><image:title>AFOldWebinarNewBanners6WebinarBGB1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-09</lastmod></url><url><loc>https://appliedframeworks.com/blog/maximizing-software-product-profitability</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/ProfitEngine_01-3.jpg</image:loc><image:caption>ProfitEngine013</image:caption><image:title>ProfitEngine013</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/8profitcomponents-3d_v2-3.png</image:loc><image:caption>8profitcomponents3dv23</image:caption><image:title>8profitcomponents3dv23</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/ValueExchange_01-3.jpg</image:loc><image:caption>ValueExchange013</image:caption><image:title>ValueExchange013</image:title></image:image><lastmod>2023-10-19</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-price-spiral-how-to-rethink-pricing-in-the-tariff-era</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2025-05-07</lastmod></url><url><loc>https://appliedframeworks.com/facts-feelings-and-forecasts</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-hero-image.png</image:loc><image:caption>lukehfffheroimage</image:caption><image:title>lukehfffheroimage</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-green.png</image:loc><image:caption>lukehfffgreen</image:caption><image:title>lukehfffgreen</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-red.png</image:loc><image:caption>lukehfffred</image:caption><image:title>lukehfffred</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-problem.png</image:loc><image:caption>lukehfffproblem</image:caption><image:title>lukehfffproblem</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-forecast.png</image:loc><image:caption>lukehforecast</image:caption><image:title>lukehforecast</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Luke/luke.jpg</image:loc><image:caption>luke</image:caption><image:title>luke</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-cover.png</image:loc><image:caption>lukehfffcover</image:caption><image:title>lukehfffcover</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-smile.png</image:loc><image:caption>lukehfffsmile</image:caption><image:title>lukehfffsmile</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-uncertain.png</image:loc><image:caption>lukehfffuncertain</image:caption><image:title>lukehfffuncertain</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-amber.png</image:loc><image:caption>lukehfffamber</image:caption><image:title>lukehfffamber</image:title></image:image><lastmod>2025-10-17</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-power-of-frameworks-for-business</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/FEATURED-IMAGE-night_training_huddle-copy-2-4.jpeg</image:loc><image:caption>FEATUREDIMAGEnighttraininghuddlecopy24</image:caption><image:title>FEATUREDIMAGEnighttraininghuddlecopy24</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2025-05-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-assess-value-from-the-buyers-perspective</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/BuyerPerspective.jpg</image:loc><image:caption>BuyerPerspective</image:caption><image:title>BuyerPerspective</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/hotel-value-curve.jpg</image:loc><image:caption>hotelvaluecurve</image:caption><image:title>hotelvaluecurve</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/context-is-king-how-agile-job-stories-can-lead-to-better-product-fit</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-01</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-what-is-a-profit-steam</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/3D0AB982-F1AF-470B-8EFC-DFE276420A9F.png</image:loc><image:caption>3D0AB982F1AF470B8EFCDFE276420A9F</image:caption><image:title>3D0AB982F1AF470B8EFCDFE276420A9F</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-11-16</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-profit-streams-for-growth-pricing</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-17-Webinar-BG-E1.png</image:loc><image:caption>AFOldWebinarNewBanners17WebinarBGE1</image:caption><image:title>AFOldWebinarNewBanners17WebinarBGE1</image:title></image:image><lastmod>2023-11-28</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-revving-the-profit-engine</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Old%20Webinar%20New%20Banners-32-Webinar-BG-E3.png</image:loc><image:caption>AFOldWebinarNewBanners32WebinarBGE3</image:caption><image:title>AFOldWebinarNewBanners32WebinarBGE3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-10</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-challenges-and-tips-for-quantifying-value-for-software-enabled-solutions</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Old%20Webinar%20New%20Banners-15-Webinar-BG-B4.png</image:loc><image:caption>AFOldWebinarNewBanners15WebinarBGB4</image:caption><image:title>AFOldWebinarNewBanners15WebinarBGB4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-10</lastmod></url><url><loc>https://appliedframeworks.com/blog/why-arguing-about-who-owns-pricing-models-is-the-wrong-argument</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Old%20Webinar%20New%20Banners-2-Webinar-BG-A1.png</image:loc><image:caption>AFOldWebinarNewBanners2WebinarBGA1</image:caption><image:title>AFOldWebinarNewBanners2WebinarBGA1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Profit%20Stream%20Canvas%20and%20Book/The-Profit-Stream-Canvas-TM-Applied-Frameworks-1200x628.jpg</image:loc><image:caption>TheProfitStreamCanvasTMAppliedFrameworks1200x628</image:caption><image:title>TheProfitStreamCanvasTMAppliedFrameworks1200x628</image:title></image:image><lastmod>2023-12-10</lastmod></url><url><loc>https://appliedframeworks.com/consulting-2026</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-sustainable-safe-solution-lifecycle.png</image:loc><image:caption>afsustainablesafesolutionlifecycle</image:caption><image:title>afsustainablesafesolutionlifecycle</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-sustainable-safe.jpg</image:loc><image:caption>afogsustainablesafe</image:caption><image:title>afogsustainablesafe</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Business%20people%20working%20in%20office%20having%20meeting.jpeg</image:loc><image:caption>Businesspeopleworkinginofficehavingmeeting</image:caption><image:title>Businesspeopleworkinginofficehavingmeeting</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Successful%20woman%20leading%20a%20business%20group%20and%20looking%20happy.jpeg</image:loc><image:caption>Successfulwomanleadingabusinessgroupandlookinghappy</image:caption><image:title>Successfulwomanleadingabusinessgroupandlookinghappy</image:title></image:image><lastmod>2026-02-28</lastmod></url><url><loc>https://appliedframeworks.com/blog/value-streams-and-profits</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinar-231206-1-Webinar-Post-Value%20Streams%20and%20Profits_%20Exploring%20%20(1).png</image:loc><image:caption>AFWebinar2312061WebinarPostValueStreamsandProfitsExploring1</image:caption><image:title>AFWebinar2312061WebinarPostValueStreamsandProfitsExploring1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-02-20</lastmod></url><url><loc>https://appliedframeworks.com/blog/facts-feelings-and-forecasts</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-cover.png</image:loc><image:caption>lukehfffcover</image:caption><image:title>lukehfffcover</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-blog.png</image:loc><image:caption>lukehfffblog</image:caption><image:title>lukehfffblog</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/FFF-Article/lukeh-fff-wordmark.png</image:loc><image:caption>lukehfffwordmark</image:caption><image:title>lukehfffwordmark</image:title></image:image><lastmod>2025-10-31</lastmod></url><url><loc>https://appliedframeworks.com/video-testimonials</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/Andrew_Phelps_1D.mp4/medium.jpg</video:thumbnail_loc><video:title>Andrew_Phelps_1D</video:title><video:description>Andrew_Phelps_1D</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/Andrew_Phelps_1D.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Steven%20Madow%20TESTIMONIAL%20-%20Applied%20Frameworks_v2.mp4/medium.jpg</video:thumbnail_loc><video:title>Steven Madow TESTIMONIAL - Applied Frameworks_v2</video:title><video:description>Steven Madow TESTIMONIAL - Applied Frameworks_v2</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Steven%20Madow%20TESTIMONIAL%20-%20Applied%20Frameworks_v2.mp4</video:content_loc><video:duration>70</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Cliff_Pollan_1D.mp4/medium.jpg</video:thumbnail_loc><video:title>Cliff_Pollan_1D</video:title><video:description>Cliff_Pollan_1D</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Cliff_Pollan_1D.mp4</video:content_loc><video:duration>91</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/David%20G%20McFarlane%20TESTIMONIAL%20-%20Applied%20Frameworks_1D.mp4/medium.jpg</video:thumbnail_loc><video:title>David G McFarlane TESTIMONIAL - Applied Frameworks_1D</video:title><video:description>David G McFarlane TESTIMONIAL - Applied Frameworks_1D</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/David%20G%20McFarlane%20TESTIMONIAL%20-%20Applied%20Frameworks_1D.mp4</video:content_loc><video:duration>81</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/Vitor%20Soares%20TESTIMONIAL%20-%20Applied%20Frameworks_1D_1.mp4/medium.jpg</video:thumbnail_loc><video:title>Vitor Soares TESTIMONIAL - Applied Frameworks_1D_1</video:title><video:description>Vitor Soares TESTIMONIAL - Applied Frameworks_1D_1</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/Vitor%20Soares%20TESTIMONIAL%20-%20Applied%20Frameworks_1D_1.mp4</video:content_loc><video:duration>114</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Russ_McClelland_1D%20-%20Applied%20Frameworks.mp4/medium.jpg</video:thumbnail_loc><video:title>Russ_McClelland_1D - Applied Frameworks</video:title><video:description>Russ_McClelland_1D - Applied Frameworks</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Russ_McClelland_1D%20-%20Applied%20Frameworks.mp4</video:content_loc><video:duration>65</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/Jo%C3%A3o%20Pinto%20TESTIMONIAL%20-%20Applied%20Frameworks.mp4/medium.jpg</video:thumbnail_loc><video:title>João Pinto TESTIMONIAL - Applied Frameworks</video:title><video:description>João Pinto TESTIMONIAL - Applied Frameworks</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Testimonials/Jo%C3%A3o%20Pinto%20TESTIMONIAL%20-%20Applied%20Frameworks.mp4</video:content_loc><video:duration>77</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/AF-Pins-Logo%20Symbol.png</image:loc><image:caption>AFPinsLogoSymbol</image:caption><image:title>AFPinsLogoSymbol</image:title></image:image><lastmod>2024-08-31</lastmod></url><url><loc>https://appliedframeworks.com/blog/we-didnt-lose-on-price</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Canvas%20-%20three%20rows%20-%20badge.png</image:loc><image:caption>Canvasthreerowsbadge</image:caption><image:title>Canvasthreerowsbadge</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-understanding-value-exchange-models</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/1A5E4C2A-9954-45E6-B094-396313F2A549.png</image:loc><image:caption>1A5E4C2A995445E6B094396313F2A549</image:caption><image:title>1A5E4C2A995445E6B094396313F2A549</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-quantifying-value</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/6481B37F-4F6A-408A-8557-0D93B133337B.png</image:loc><image:caption>6481B37F4F6A408A85570D93B133337B</image:caption><image:title>6481B37F4F6A408A85570D93B133337B</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-11-16</lastmod></url><url><loc>https://appliedframeworks.com/blog/role-of-the-software-architect</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/architect_matrix-4.png</image:loc><image:caption>architectmatrix4</image:caption><image:title>architectmatrix4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-ai-driven-pricing-crisis-why-per-seat-models-are-at-risk</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/image.png</image:loc><image:caption>image</image:caption><image:title>image</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/image-1.png</image:loc><image:caption>image1</image:caption><image:title>image1</image:title></image:image><lastmod>2025-01-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/five-things-i-love-about-safe-6-0</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/image4-3.png</image:loc><image:caption>image43</image:caption><image:title>image43</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/image1-3.png</image:loc><image:caption>image13</image:caption><image:title>image13</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/image3-3.png</image:loc><image:caption>image33</image:caption><image:title>image33</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/image2-3.png</image:loc><image:caption>image23</image:caption><image:title>image23</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/image5-3.png</image:loc><image:caption>image53</image:caption><image:title>image53</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/SAFe-6_0-3.webp</image:loc><image:caption>SAFe603</image:caption><image:title>SAFe603</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/portfolio-roadmap-example</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/roadmap_02-4.jpg</image:loc><image:caption>roadmap024</image:caption><image:title>roadmap024</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/post-portfolio-roadmap.jpg</image:loc><image:caption>postportfolioroadmap</image:caption><image:title>postportfolioroadmap</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/training</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-training-practice-horizon.png</image:loc><image:caption>aftrainingpracticehorizon</image:caption><image:title>aftrainingpracticehorizon</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-New%20Hero%20Images/af-web-solution-profitability-hero.jpeg</image:loc><image:caption>afwebsolutionprofitabilityhero</image:caption><image:title>afwebsolutionprofitabilityhero</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-training-practice-instructors.png</image:loc><image:caption>aftrainingpracticeinstructors</image:caption><image:title>aftrainingpracticeinstructors</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-training-practice-learning.png</image:loc><image:caption>aftrainingpracticelearning</image:caption><image:title>aftrainingpracticelearning</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-training.jpg</image:loc><image:caption>afogtraining</image:caption><image:title>afogtraining</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-training-practice-profit.png</image:loc><image:caption>aftrainingpracticeprofit</image:caption><image:title>aftrainingpracticeprofit</image:title></image:image><lastmod>2025-03-13</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-can-leverage-the-solution-lifecycle</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-19-Webinar-BG-D1.png</image:loc><image:caption>AFOldWebinarNewBanners19WebinarBGD1</image:caption><image:title>AFOldWebinarNewBanners19WebinarBGD1</image:title></image:image><lastmod>2023-12-09</lastmod></url><url><loc>https://appliedframeworks.com/blog/what-7-years-of-inspect-adapt-taught-one-spc</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screenshot%202026-03-18%20at%209.24.27%20AM.png</image:loc><image:caption>Screenshot20260318at92427AM</image:caption><image:title>Screenshot20260318at92427AM</image:title></image:image><lastmod>2026-03-18</lastmod></url><url><loc>https://appliedframeworks.com/blog/fourteen-cognitive-biases-common-to-product-owners</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Bias_Beliefs-4.jpg</image:loc><image:caption>BiasBeliefs4</image:caption><image:title>BiasBeliefs4</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/2019-10-30-how-to-make-a-product-playbook</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/playbook_new-4.jpg</image:loc><image:caption>playbooknew4</image:caption><image:title>playbooknew4</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/profit-is-healthy</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-pricing-system_1.png</image:loc><image:caption>afhomepricingsystem1</image:caption><image:title>afhomepricingsystem1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-profitability-team-sport_1.png</image:loc><image:caption>afhomeprofitabilityteamsport1</image:caption><image:title>afhomeprofitabilityteamsport1</image:title></image:image><lastmod>2024-07-23</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-curious-case-of-transcendent-tech</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech-chapter-1.jpeg</image:loc><image:caption>afsplashttechchapter1</image:caption><image:title>afsplashttechchapter1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech-chapter-3.jpeg</image:loc><image:caption>afsplashttechchapter3</image:caption><image:title>afsplashttechchapter3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech-chapter-6.jpeg</image:loc><image:caption>afsplashttechchapter6</image:caption><image:title>afsplashttechchapter6</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech-chapter-7.jpeg</image:loc><image:caption>afsplashttechchapter7</image:caption><image:title>afsplashttechchapter7</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/DALL%C2%B7E%202024-05-28%2016.16.53%20-%20A%20split-screen%20image.%20On%20the%20left%20side%2c%20show%20a%20group%20of%20people%20working%20together%20harmoniously%20around%20a%20table%20with%20clear%20project%20plans%20and%20laptops%2c%20disc.webp</image:loc><image:caption>DALLE20240528161653AsplitscreenimageOntheleftsideshowagroupofpeopleworkingtogetherharmoniouslyaroundatablewithclearprojectplansandlaptopsdisc</image:caption><image:title>DALLE20240528161653AsplitscreenimageOntheleftsideshowagroupofpeopleworkingtogetherharmoniouslyaroundatablewithclearprojectplansandlaptopsdisc</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech-chapter-4.jpeg</image:loc><image:caption>afsplashttechchapter4</image:caption><image:title>afsplashttechchapter4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech.jpeg</image:loc><image:caption>afsplashttech</image:caption><image:title>afsplashttech</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech-chapter-5.jpeg</image:loc><image:caption>afsplashttechchapter5</image:caption><image:title>afsplashttechchapter5</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-splash-ttech-chapter-2.jpeg</image:loc><image:caption>afsplashttechchapter2</image:caption><image:title>afsplashttechchapter2</image:title></image:image><lastmod>2024-05-30</lastmod></url><url><loc>https://appliedframeworks.com/blog/defining-customer-value</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/customer-value-tanner-3.png</image:loc><image:caption>customervaluetanner3</image:caption><image:title>customervaluetanner3</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-estimate-items-on-your-roadmap</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/image-sizing-estimates.jpg</image:loc><image:caption>imagesizingestimates</image:caption><image:title>imagesizingestimates</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/estimation_01-4.jpg</image:loc><image:caption>estimation014</image:caption><image:title>estimation014</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/comparing-three-schemes.jpg</image:loc><image:caption>comparingthreeschemes</image:caption><image:title>comparingthreeschemes</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-11-16</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-managers-and-the-product-demo</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/demo-4.png</image:loc><image:caption>demo4</image:caption><image:title>demo4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/seven-types-of-value-exchange</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/value_exchange-4.jpg</image:loc><image:caption>valueexchange4</image:caption><image:title>valueexchange4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/ValueExchangeModel-3.jpg</image:loc><image:caption>ValueExchangeModel3</image:caption><image:title>ValueExchangeModel3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/mastering-value-exchange-aligning-product-innovation-with-market-success</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/AF-Blog-Value-Exchange-3.jpg</image:loc><image:caption>AFBlogValueExchange3</image:caption><image:title>AFBlogValueExchange3</image:title></image:image><lastmod>2024-07-25</lastmod></url><url><loc>https://appliedframeworks.com/spm</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/companyon-logo-full-on-white@4x.png</image:loc><image:caption>companyonlogofullonwhite4x</image:caption><image:title>companyonlogofullonwhite4x</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/icon-incentivepilot-696x696-1.png</image:loc><image:caption>iconincentivepilot696x6961</image:caption><image:title>iconincentivepilot696x6961</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screen%20Shot%202026-02-27%20at%205.40.40%20PM.png</image:loc><image:caption>ScreenShot20260227at54040PM</image:caption><image:title>ScreenShot20260227at54040PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-bmw.png</image:loc><image:caption>afclientsbmw</image:caption><image:title>afclientsbmw</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-wex.png</image:loc><image:caption>afclientswex</image:caption><image:title>afclientswex</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/knowify-logo.png</image:loc><image:caption>knowifylogo</image:caption><image:title>knowifylogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-benefitfocus.png</image:loc><image:caption>afclientsbenefitfocus</image:caption><image:title>afclientsbenefitfocus</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Trapets-Logo-2023.png</image:loc><image:caption>TrapetsLogo2023</image:caption><image:title>TrapetsLogo2023</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Business%20people%20working%20in%20office%20having%20meeting.jpeg</image:loc><image:caption>Businesspeopleworkinginofficehavingmeeting</image:caption><image:title>Businesspeopleworkinginofficehavingmeeting</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/Salesforce.com_logo.webp</image:loc><image:caption>Salesforcecomlogo</image:caption><image:title>Salesforcecomlogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Ingenico_2021_logo.webp</image:loc><image:caption>Ingenico2021logo</image:caption><image:title>Ingenico2021logo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-hbo.png</image:loc><image:caption>afclientshbo</image:caption><image:title>afclientshbo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Screen%20Shot%202026-02-27%20at%205.49.42%20PM.png</image:loc><image:caption>ScreenShot20260227at54942PM</image:caption><image:title>ScreenShot20260227at54942PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-iqvia.png</image:loc><image:caption>afclientsiqvia</image:caption><image:title>afclientsiqvia</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-3dsystems.png</image:loc><image:caption>afclients3dsystems</image:caption><image:title>afclients3dsystems</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-allegion.png</image:loc><image:caption>afclientsallegion</image:caption><image:title>afclientsallegion</image:title></image:image><lastmod>2026-02-28</lastmod></url><url><loc>https://appliedframeworks.com/blog/ai-is-making-me-a-better-product-manager</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Claude.webp</image:loc><image:caption>Claude</image:caption><image:title>Claude</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Collaborative%20Roadmapping.webp</image:loc><image:caption>CollaborativeRoadmapping</image:caption><image:title>CollaborativeRoadmapping</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AI-Generated%20Media/Images/cockpit%20of%20a%20commercial%20jet%20with%20a%20laptop%20on%20the%20seat.png</image:loc><image:caption>cockpitofacommercialjetwithalaptopontheseat</image:caption><image:title>cockpitofacommercialjetwithalaptopontheseat</image:title></image:image><lastmod>2026-03-16</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-leverage-innovation-games-to-gather-customer-insights</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-11-Webinar-BG-B2.png</image:loc><image:caption>AFOldWebinarNewBanners11WebinarBGB2</image:caption><image:title>AFOldWebinarNewBanners11WebinarBGB2</image:title></image:image><lastmod>2023-12-09</lastmod></url><url><loc>https://appliedframeworks.com/horizon-engage/packages</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/PTPT%20Engage.jpg</image:loc><image:caption>PTPTEngage</image:caption><image:title>PTPTEngage</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://appliedframeworks.com/blog/top-ten-tips-for-new-product-owner</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/New-Product-Owner-Guide-cover-231x300-3.png</image:loc><image:caption>NewProductOwnerGuidecover231x3003</image:caption><image:title>NewProductOwnerGuidecover231x3003</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/PO-presentation-3.jpg</image:loc><image:caption>POpresentation3</image:caption><image:title>POpresentation3</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/good-bye-2023-hello-2024</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-EOY-2023-Final.mp4/medium.jpg</video:thumbnail_loc><video:title>AF-EOY-2023-Final</video:title><video:description>AF-EOY-2023-Final</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-EOY-2023-Final.mp4</video:content_loc><video:duration>40</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Social%20Media-Holidays-231128-5.png</image:loc><image:caption>AFSocialMediaHolidays2311285</image:caption><image:title>AFSocialMediaHolidays2311285</image:title></image:image><lastmod>2024-01-08</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-software-license-agreement</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Old%20Webinar%20New%20Banners-6-Webinar-BG-A2.png</image:loc><image:caption>AFOldWebinarNewBanners6WebinarBGA2</image:caption><image:title>AFOldWebinarNewBanners6WebinarBGA2</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-10</lastmod></url><url><loc>https://appliedframeworks.com/blog/whats-missing-from-product-management-certification-programs</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/victory_cup-3.png</image:loc><image:caption>victorycup3</image:caption><image:title>victorycup3</image:title></image:image><lastmod>2023-10-02</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-launch-checklist</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/RocketLaunch-4.jpg</image:loc><image:caption>RocketLaunch4</image:caption><image:title>RocketLaunch4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Atlantis_Maiden_Launch-2.jpg</image:loc><image:caption>AtlantisMaidenLaunch2</image:caption><image:title>AtlantisMaidenLaunch2</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/creating-ideal-customer-profiles</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/CustomerProfile_01.jpg</image:loc><image:caption>CustomerProfile01</image:caption><image:title>CustomerProfile01</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/consulting</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-consulting-who-we-are.png</image:loc><image:caption>afconsultingwhoweare</image:caption><image:title>afconsultingwhoweare</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-consulting-custom-consulting.png</image:loc><image:caption>afconsultingcustomconsulting</image:caption><image:title>afconsultingcustomconsulting</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-consulting-success-is-profit.png</image:loc><image:caption>afconsultingsuccessisprofit</image:caption><image:title>afconsultingsuccessisprofit</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-sustainable-safe-solution-lifecycle.png</image:loc><image:caption>afsustainablesafesolutionlifecycle</image:caption><image:title>afsustainablesafesolutionlifecycle</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-consulting.jpg</image:loc><image:caption>afogconsulting</image:caption><image:title>afogconsulting</image:title></image:image><lastmod>2024-06-27</lastmod></url><url><loc>https://appliedframeworks.com/blog/customer-interviews-analyzing-the-data</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/tag-cloud.jpg</image:loc><image:caption>tagcloud</image:caption><image:title>tagcloud</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/interview_03-4.jpg</image:loc><image:caption>interview034</image:caption><image:title>interview034</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/af-simon-chesney</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Simon/af-simon-bio-pics.jpg</image:loc><image:caption>afsimonbiopics</image:caption><image:title>afsimonbiopics</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Simon/af-team-simon-badges.jpg</image:loc><image:caption>afteamsimonbadges</image:caption><image:title>afteamsimonbadges</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Simon/af-team-simon.jpg</image:loc><image:caption>afteamsimon</image:caption><image:title>afteamsimon</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/IMG_1205.jpeg</image:loc><image:caption>IMG1205</image:caption><image:title>IMG1205</image:title></image:image><lastmod>2023-12-15</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-journey-to-a-value-driven-business-model-a-profit-streams-blueprint</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/marketing-branding-creativity-business-values.jpg</image:loc><image:caption>marketingbrandingcreativitybusinessvalues</image:caption><image:title>marketingbrandingcreativitybusinessvalues</image:title></image:image><lastmod>2025-10-31</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-i-dont-know-which-tools-and-techniques-to-use-to-gather-customer-insightshelp</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/98C40671-EB15-458B-903A-76EB2128A425.png</image:loc><image:caption>98C40671EB15458B903A76EB2128A425</image:caption><image:title>98C40671EB15458B903A76EB2128A425</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/product-management-academy</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Steven%20Madow%20TESTIMONIAL%20-%20Applied%20Frameworks_v2.mp4/medium.jpg</video:thumbnail_loc><video:title>Steven Madow TESTIMONIAL - Applied Frameworks_v2</video:title><video:description>Steven Madow TESTIMONIAL - Applied Frameworks_v2</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Steven%20Madow%20TESTIMONIAL%20-%20Applied%20Frameworks_v2.mp4</video:content_loc><video:duration>70</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-tab-agile.png</image:loc><image:caption>afpsatabagile</image:caption><image:title>afpsatabagile</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-increase-impact.png</image:loc><image:caption>afpsaincreaseimpact</image:caption><image:title>afpsaincreaseimpact</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-tab-we-go-deeper.png</image:loc><image:caption>afpsatabwegodeeper</image:caption><image:title>afpsatabwegodeeper</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-psa.jpg</image:loc><image:caption>afogpsa</image:caption><image:title>afogpsa</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-retain-attract-talent.png</image:loc><image:caption>afpsaretainattracttalent</image:caption><image:title>afpsaretainattracttalent</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-tab-practice.png</image:loc><image:caption>afpsatabpractice</image:caption><image:title>afpsatabpractice</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/pma%20badge%20image.png</image:loc><image:caption>pmabadgeimage</image:caption><image:title>pmabadgeimage</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-strategic-goals.png</image:loc><image:caption>afpsastrategicgoals</image:caption><image:title>afpsastrategicgoals</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-maximize-profit.png</image:loc><image:caption>afpsamaximizeprofit</image:caption><image:title>afpsamaximizeprofit</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-tab-accelerated.png</image:loc><image:caption>afpsatabaccelerated</image:caption><image:title>afpsatabaccelerated</image:title></image:image><lastmod>2026-02-27</lastmod></url><url><loc>https://appliedframeworks.com/blog/product-managers-get-out-of-the-office-talk-to-customers</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/TalkingToCustomers-3.jpg</image:loc><image:caption>TalkingToCustomers3</image:caption><image:title>TalkingToCustomers3</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/blog/a-guide-to-collaborative-product-roadmaps</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/01_RoadmapMatrix_Empty-Aug-11-2023-07-03-37-3498-PM.jpg</image:loc><image:caption>01RoadmapMatrixEmptyAug1120230703373498PM</image:caption><image:title>01RoadmapMatrixEmptyAug1120230703373498PM</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/collaborative-product-roadmaps-3.png</image:loc><image:caption>collaborativeproductroadmaps3</image:caption><image:title>collaborativeproductroadmaps3</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-modern-definition-of-product-manager</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/PMA_3badges-3.png</image:loc><image:caption>PMA3badges3</image:caption><image:title>PMA3badges3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/modernproductmanager-3.png</image:loc><image:caption>modernproductmanager3</image:caption><image:title>modernproductmanager3</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-set-pricing-which-reflects-customer-value</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/pricing_value-4.jpg</image:loc><image:caption>pricingvalue4</image:caption><image:title>pricingvalue4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/tictactoe_pricing-2.png</image:loc><image:caption>tictactoepricing2</image:caption><image:title>tictactoepricing2</image:title></image:image><lastmod>2023-10-05</lastmod></url><url><loc>https://appliedframeworks.com/af-laura-caldie</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Employee%20Interview%20Videos/Laura%20Interview.mp4/medium.jpg</video:thumbnail_loc><video:title>Laura Interview</video:title><video:description>Laura Interview</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Video%20Interviews/Employee%20Interview%20Videos/Laura%20Interview.mp4</video:content_loc><video:duration>120</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Laura/af-team-laura.jpg</image:loc><image:caption>afteamlaura</image:caption><image:title>afteamlaura</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Laura/af-team-laura-badges.jpg</image:loc><image:caption>afteamlaurabadges</image:caption><image:title>afteamlaurabadges</image:title></image:image><lastmod>2023-12-15</lastmod></url><url><loc>https://appliedframeworks.com/blog/why-product-managers-are-still-important-in-the-age-of-agile</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/AllTalk_NoAction-4.png</image:loc><image:caption>AllTalkNoAction4</image:caption><image:title>AllTalkNoAction4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2025-07-09</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-spc-journey-im-an-spc-and-a-veteran</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/AF-Old%20Webinar%20New%20Banners-25-Webinar-BG-E3.png</image:loc><image:caption>AFOldWebinarNewBanners25WebinarBGE3</image:caption><image:title>AFOldWebinarNewBanners25WebinarBGE3</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/recession-proof-your-software-business-model</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/60DF4E50-0037-46BF-81E3-220E0CCE4B79.png</image:loc><image:caption>60DF4E50003746BF81E3220E0CCE4B79</image:caption><image:title>60DF4E50003746BF81E3220E0CCE4B79</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://appliedframeworks.com/splash-re-scan</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-08-09</lastmod></url><url><loc>https://appliedframeworks.com/support</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AI-Generated%20Media/Images/technical%20support-1.png</image:loc><image:caption>technicalsupport1</image:caption><image:title>technicalsupport1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2026-03-12</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-right-way-to-do-customer-interviews</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/gb_research-4.png</image:loc><image:caption>gbresearch4</image:caption><image:title>gbresearch4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Interviews-photo-600x517-3.jpg</image:loc><image:caption>Interviewsphoto600x5173</image:caption><image:title>Interviewsphoto600x5173</image:title></image:image><lastmod>2023-10-01</lastmod></url><url><loc>https://appliedframeworks.com/blog/when-every-segment-has-a-different-business-model</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/top-view-three-dollar-coins-drawn.jpg</image:loc><image:caption>topviewthreedollarcoinsdrawn</image:caption><image:title>topviewthreedollarcoinsdrawn</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2026-02-26</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-art-science-of-explaining-product-strategy</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/3D30A5AF-43BE-4696-9212-B7B6F0E48C9D.png</image:loc><image:caption>3D30A5AF43BE46969212B7B6F0E48C9D</image:caption><image:title>3D30A5AF43BE46969212B7B6F0E48C9D</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/understanding-competitive-battle-cards</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Battlebots.jpg</image:loc><image:caption>Battlebots</image:caption><image:title>Battlebots</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/img_5dbb17a9c62fb.jpg</image:loc><image:caption>img5dbb17a9c62fb</image:caption><image:title>img5dbb17a9c62fb</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://appliedframeworks.com/terms-of-service</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/advanced-pricing-strategy-a-new-course-for-product-managers</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/PEF-event-header-4.png</image:loc><image:caption>PEFeventheader4</image:caption><image:title>PEFeventheader4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-power-of-contribution-margin-analysis-in-strategic-pricing</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AI-Generated%20Media/Images/Image%20of%20a%20product%20manager%20analyzing%20charts%20with%20dollar%20signs%20and%20the%20word%20PROFIT%20highlighted%20in%20great.jpeg</image:loc><image:caption>ImageofaproductmanageranalyzingchartswithdollarsignsandthewordPROFIThighlightedingreat</image:caption><image:title>ImageofaproductmanageranalyzingchartswithdollarsignsandthewordPROFIThighlightedingreat</image:title></image:image><lastmod>2024-08-22</lastmod></url><url><loc>https://appliedframeworks.com/do-not-sell-my-personal-information/</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-08-07</lastmod></url><url><loc>https://appliedframeworks.com/blog/training-based-on-practice-not-theory</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/ActiveLearners-4.jpg</image:loc><image:caption>ActiveLearners4</image:caption><image:title>ActiveLearners4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/HappyTrainee-300x227-3.jpg</image:loc><image:caption>HappyTrainee300x2273</image:caption><image:title>HappyTrainee300x2273</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-resurgence-of-disposable-apps-a-new-era-in-software-monetization</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/0ksofvrn3px01.jpg</image:loc><image:caption>0ksofvrn3px01</image:caption><image:title>0ksofvrn3px01</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/A87C9C62-C15C-4233-80DC-B09A35222F57.png</image:loc><image:caption>A87C9C62C15C423380DCB09A35222F57</image:caption><image:title>A87C9C62C15C423380DCB09A35222F57</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2025-03-26</lastmod></url><url><loc>https://appliedframeworks.com/about-us</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Ingenico_2021_logo.webp</image:loc><image:caption>Ingenico2021logo</image:caption><image:title>Ingenico2021logo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Trapets-Logo-2023.png</image:loc><image:caption>TrapetsLogo2023</image:caption><image:title>TrapetsLogo2023</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Team/Kevin/af-team-kevin.jpg</image:loc><image:caption>afteamkevin</image:caption><image:title>afteamkevin</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-wex.png</image:loc><image:caption>afclientswex</image:caption><image:title>afclientswex</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/icon-incentivepilot-696x696-1.png</image:loc><image:caption>iconincentivepilot696x6961</image:caption><image:title>iconincentivepilot696x6961</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-allegion.png</image:loc><image:caption>afclientsallegion</image:caption><image:title>afclientsallegion</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/Salesforce.com_logo.webp</image:loc><image:caption>Salesforcecomlogo</image:caption><image:title>Salesforcecomlogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-profit-streams-partner-program.png</image:loc><image:caption>afprofitstreamspartnerprogram</image:caption><image:title>afprofitstreamspartnerprogram</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-iqvia.png</image:loc><image:caption>afclientsiqvia</image:caption><image:title>afclientsiqvia</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Luke/af-team-lukeh.jpg</image:loc><image:caption>afteamlukeh</image:caption><image:title>afteamlukeh</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Clint/af-team-clint.jpg</image:loc><image:caption>afteamclint</image:caption><image:title>afteamclint</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-bmw.png</image:loc><image:caption>afclientsbmw</image:caption><image:title>afclientsbmw</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-psa-teach-profit.png</image:loc><image:caption>afpsateachprofit</image:caption><image:title>afpsateachprofit</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/companyon-logo-full-on-white@4x.png</image:loc><image:caption>companyonlogofullonwhite4x</image:caption><image:title>companyonlogofullonwhite4x</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/knowify-logo.png</image:loc><image:caption>knowifylogo</image:caption><image:title>knowifylogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/L%20Caldie.png</image:loc><image:caption>LCaldie</image:caption><image:title>LCaldie</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-3dsystems.png</image:loc><image:caption>afclients3dsystems</image:caption><image:title>afclients3dsystems</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Simon/af-team-simon.jpg</image:loc><image:caption>afteamsimon</image:caption><image:title>afteamsimon</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-hbo.png</image:loc><image:caption>afclientshbo</image:caption><image:title>afclientshbo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-about.jpg</image:loc><image:caption>afogabout</image:caption><image:title>afogabout</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Horizon/af-about-map.png</image:loc><image:caption>afaboutmap</image:caption><image:title>afaboutmap</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Headshots/Jason/af-team-jason.jpg</image:loc><image:caption>afteamjason</image:caption><image:title>afteamjason</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Hero%20and%20Webpage%20Images/af-sustainable-safe-solution-lifecycle.png</image:loc><image:caption>afsustainablesafesolutionlifecycle</image:caption><image:title>afsustainablesafesolutionlifecycle</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-benefitfocus.png</image:loc><image:caption>afclientsbenefitfocus</image:caption><image:title>afclientsbenefitfocus</image:title></image:image><lastmod>2025-07-25</lastmod></url><url><loc>https://appliedframeworks.com/blog/defining-value-in-agile</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/defining-value-3.png</image:loc><image:caption>definingvalue3</image:caption><image:title>definingvalue3</image:title></image:image><lastmod>2023-11-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/prioritizing-prioritization</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinar-231212-2-Webinar-%20Header%20No%20date.png</image:loc><image:caption>AFWebinar2312122WebinarHeaderNodate</image:caption><image:title>AFWebinar2312122WebinarHeaderNodate</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2024-02-01</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-implementing-lean-portfolio-management-lpm</loc><video:video><video:thumbnail_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Videos/webinar%20-%20community%20webinar%20incrementally%20implementing%20lpm.mp4/medium.jpg</video:thumbnail_loc><video:title>webinar - community webinar incrementally implementing lpm</video:title><video:description>webinar - community webinar incrementally implementing lpm</video:description><video:content_loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Videos/webinar%20-%20community%20webinar%20incrementally%20implementing%20lpm.mp4</video:content_loc><video:duration>3545</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog-LPM-2-Webinar-Blog-Implementing-LPM.jpeg</image:loc><image:caption>AFBlogLPM2WebinarBlogImplementingLPM</image:caption><image:title>AFBlogLPM2WebinarBlogImplementingLPM</image:title></image:image><lastmod>2025-08-06</lastmod></url><url><loc>https://appliedframeworks.com/blog/how-to-create-competitive-battlecards</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Competitive_Advantage_Matrix-3.jpg</image:loc><image:caption>CompetitiveAdvantageMatrix3</image:caption><image:title>CompetitiveAdvantageMatrix3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/Competitive_Advantage_Matrix_key-880x1024-3.jpg</image:loc><image:caption>CompetitiveAdvantageMatrixkey880x10243</image:caption><image:title>CompetitiveAdvantageMatrixkey880x10243</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/battlecard_holygrail-3.png</image:loc><image:caption>battlecardholygrail3</image:caption><image:title>battlecardholygrail3</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-understanding-software-pricing-structure</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/E0E8D4F3-2659-4499-A890-F27A326438E2.png</image:loc><image:caption>E0E8D4F326594499A890F27A326438E2</image:caption><image:title>E0E8D4F326594499A890F27A326438E2</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/blog/i-dont-know-my-customers-help</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/95AD1A7D-1E61-4056-8844-3AFAEDA651D2.png</image:loc><image:caption>95AD1A7D1E61405688443AFAEDA651D2</image:caption><image:title>95AD1A7D1E61405688443AFAEDA651D2</image:title></image:image><lastmod>2023-10-11</lastmod></url><url><loc>https://appliedframeworks.com/solution-profitability-management</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/af-web-solution-profitability-management-solution.jpg</image:loc><image:caption>afwebsolutionprofitabilitymanagementsolution</image:caption><image:title>afwebsolutionprofitabilitymanagementsolution</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-benefitfocus.png</image:loc><image:caption>afclientsbenefitfocus</image:caption><image:title>afclientsbenefitfocus</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Ingenico_2021_logo.webp</image:loc><image:caption>Ingenico2021logo</image:caption><image:title>Ingenico2021logo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-profitability-team-sport_1.png</image:loc><image:caption>afhomeprofitabilityteamsport1</image:caption><image:title>afhomeprofitabilityteamsport1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/icon-incentivepilot-696x696-1.png</image:loc><image:caption>iconincentivepilot696x6961</image:caption><image:title>iconincentivepilot696x6961</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Trapets-Logo-2023.png</image:loc><image:caption>TrapetsLogo2023</image:caption><image:title>TrapetsLogo2023</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-home.jpg</image:loc><image:caption>afoghome</image:caption><image:title>afoghome</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-allegion.png</image:loc><image:caption>afclientsallegion</image:caption><image:title>afclientsallegion</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/knowify-logo.png</image:loc><image:caption>knowifylogo</image:caption><image:title>knowifylogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-iqvia.png</image:loc><image:caption>afclientsiqvia</image:caption><image:title>afclientsiqvia</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-bmw.png</image:loc><image:caption>afclientsbmw</image:caption><image:title>afclientsbmw</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-pricing-system_1.png</image:loc><image:caption>afhomepricingsystem1</image:caption><image:title>afhomepricingsystem1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-wex.png</image:loc><image:caption>afclientswex</image:caption><image:title>afclientswex</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/companyon-logo-full-on-white@4x.png</image:loc><image:caption>companyonlogofullonwhite4x</image:caption><image:title>companyonlogofullonwhite4x</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/Salesforce.com_logo.webp</image:loc><image:caption>Salesforcecomlogo</image:caption><image:title>Salesforcecomlogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-3dsystems.png</image:loc><image:caption>afclients3dsystems</image:caption><image:title>afclients3dsystems</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-hbo.png</image:loc><image:caption>afclientshbo</image:caption><image:title>afclientshbo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-pricing-packaging_1.png</image:loc><image:caption>afhomepricingpackaging1</image:caption><image:title>afhomepricingpackaging1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-profit-sustainability_1.png</image:loc><image:caption>afhomeprofitsustainability1</image:caption><image:title>afhomeprofitsustainability1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-New%20Hero%20Images/af-web-hero-spm-1.jpg</image:loc><image:caption>afwebherospm1</image:caption><image:title>afwebherospm1</image:title></image:image><lastmod>2026-02-27</lastmod></url><url><loc>https://appliedframeworks.com/blog/relative-estimation-with-reference-stories</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/reference-stories-Aug-11-2023-07-20-30-0378-PM.png</image:loc><image:caption>referencestoriesAug1120230720300378PM</image:caption><image:title>referencestoriesAug1120230720300378PM</image:title></image:image><lastmod>2023-10-03</lastmod></url><url><loc>https://appliedframeworks.com/blog/the-power-of-collaborative-cost-cutting</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/cost_cut_snap-4.png</image:loc><image:caption>costcutsnap4</image:caption><image:title>costcutsnap4</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/g-3.png</image:loc><image:caption>g3</image:caption><image:title>g3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/y-1-3.png</image:loc><image:caption>y13</image:caption><image:title>y13</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/e-3.png</image:loc><image:caption>e3</image:caption><image:title>e3</image:title></image:image><lastmod>2023-10-02</lastmod></url><url><loc>https://appliedframeworks.com</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-profitability-team-sport_1.png</image:loc><image:caption>afhomeprofitabilityteamsport1</image:caption><image:title>afhomeprofitabilityteamsport1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/companyon-logo-full-on-white@4x.png</image:loc><image:caption>companyonlogofullonwhite4x</image:caption><image:title>companyonlogofullonwhite4x</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-pricing-system_1.png</image:loc><image:caption>afhomepricingsystem1</image:caption><image:title>afhomepricingsystem1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-allegion.png</image:loc><image:caption>afclientsallegion</image:caption><image:title>afclientsallegion</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Ingenico_2021_logo.webp</image:loc><image:caption>Ingenico2021logo</image:caption><image:title>Ingenico2021logo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-iqvia.png</image:loc><image:caption>afclientsiqvia</image:caption><image:title>afclientsiqvia</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/icon-incentivepilot-696x696-1.png</image:loc><image:caption>iconincentivepilot696x6961</image:caption><image:title>iconincentivepilot696x6961</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-pricing-packaging_1.png</image:loc><image:caption>afhomepricingpackaging1</image:caption><image:title>afhomepricingpackaging1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-hbo.png</image:loc><image:caption>afclientshbo</image:caption><image:title>afclientshbo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/Salesforce.com_logo.webp</image:loc><image:caption>Salesforcecomlogo</image:caption><image:title>Salesforcecomlogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-wex.png</image:loc><image:caption>afclientswex</image:caption><image:title>afclientswex</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Profit%20Streams/ps_implementpricingandpackaging.jpg</image:loc><image:caption>psimplementpricingandpackaging</image:caption><image:title>psimplementpricingandpackaging</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/ps_blog_Why%20Customer%20Benefit%20Analysis%20should%20be%20the%20foundation%20of%20your%20product%20efforts.jpg</image:loc><image:caption>psblogWhyCustomerBenefitAnalysisshouldbethefoundationofyourproductefforts</image:caption><image:title>psblogWhyCustomerBenefitAnalysisshouldbethefoundationofyourproductefforts</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-HORIZON-Profitability%20Diagram.png</image:loc><image:caption>AFHORIZONProfitabilityDiagram</image:caption><image:title>AFHORIZONProfitabilityDiagram</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/AF-Web-OG%20Images/af-og-home.jpg</image:loc><image:caption>afoghome</image:caption><image:title>afoghome</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Unposed%20group%20of%20creative%20business%20people%20in%20an%20open%20concept%20office%20brainstorming%20their%20next%20project..jpeg</image:loc><image:caption>Unposedgroupofcreativebusinesspeopleinanopenconceptofficebrainstormingtheirnextproject</image:caption><image:title>Unposedgroupofcreativebusinesspeopleinanopenconceptofficebrainstormingtheirnextproject</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-benefitfocus.png</image:loc><image:caption>afclientsbenefitfocus</image:caption><image:title>afclientsbenefitfocus</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Imported%20sitepage%20images/knowify-logo.png</image:loc><image:caption>knowifylogo</image:caption><image:title>knowifylogo</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AI-Generated%20Media/Images/ps_snapshot%20assessment_1.jpg</image:loc><image:caption>pssnapshotassessment1</image:caption><image:title>pssnapshotassessment1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/Company%20Logos/af-clients-bmw.png</image:loc><image:caption>afclientsbmw</image:caption><image:title>afclientsbmw</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20and%20Partner%20Logo/af-clients-3dsystems.png</image:loc><image:caption>afclients3dsystems</image:caption><image:title>afclients3dsystems</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Website%20Assets/Other%20Images/af-home-profit-sustainability_1.png</image:loc><image:caption>afhomeprofitsustainability1</image:caption><image:title>afhomeprofitsustainability1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/Trapets-Logo-2023.png</image:loc><image:caption>TrapetsLogo2023</image:caption><image:title>TrapetsLogo2023</image:title></image:image><lastmod>2026-03-25</lastmod></url><url><loc>https://appliedframeworks.com/blog/webinar-product-managment-in-safe</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Old%20Webinar%20New%20Banners-17-Webinar-BG-C1.png</image:loc><image:caption>AFOldWebinarNewBanners17WebinarBGC1</image:caption><image:title>AFOldWebinarNewBanners17WebinarBGC1</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><lastmod>2023-12-10</lastmod></url><url><loc>https://appliedframeworks.com/blog/using-customer-segmentation-and-term-renewal-to-increase-profit</loc><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Screen-Shot-2022-06-30-at-8.33.19-AM-800x220.png</image:loc><image:caption>ScreenShot20220630at83319AM800x220</image:caption><image:title>ScreenShot20220630at83319AM800x220</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/Screen-Shot-2022-06-30-at-8.41.25-AM-1536x147.png</image:loc><image:caption>ScreenShot20220630at84125AM1536x147</image:caption><image:title>ScreenShot20220630at84125AM1536x147</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Screen-Shot-2022-06-30-at-8.47.30-AM-1536x958.png</image:loc><image:caption>ScreenShot20220630at84730AM1536x958</image:caption><image:title>ScreenShot20220630at84730AM1536x958</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/Screen-Shot-2022-06-30-at-8.38.40-AM-1536x643.png</image:loc><image:caption>ScreenShot20220630at83840AM1536x643</image:caption><image:title>ScreenShot20220630at83840AM1536x643</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Webinars%20Assets/Webinar%20Images/Screen-Shot-2022-06-30-at-8.45.13-AM-1536x986.png</image:loc><image:caption>ScreenShot20220630at84513AM1536x986</image:caption><image:title>ScreenShot20220630at84513AM1536x986</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF%20Footer/scaled-agile-platform-plus-partner.png</image:loc><image:caption>scaledagileplatformpluspartner</image:caption><image:title>scaledagileplatformpluspartner</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Imported_Blog_Media/towfiqu-barbhuiya-joqWSI9u_XM-unsplash-copy-3.jpeg</image:loc><image:caption>towfiqubarbhuiyajoqWSI9uXMunsplashcopy3</image:caption><image:title>towfiqubarbhuiyajoqWSI9uXMunsplashcopy3</image:title></image:image><image:image><image:loc>https://5911074.fs1.hubspotusercontent-na1.net/hubfs/5911074/AF-Blog%20Assets/Blog%20Images/Screen-Shot-2022-06-30-at-8.36.26-AM-1536x369.png</image:loc><image:caption>ScreenShot20220630at83626AM1536x369</image:caption><image:title>ScreenShot20220630at83626AM1536x369</image:title></image:image><lastmod>2023-09-30</lastmod></url></urlset>