Product Management Accelerator – Expert

$2,995.00

Our highest level of certification takes a deep dive into the economics of product development, collaborating on portfolio management, and building a customer-centric culture.

This course is designed for individuals who have completed the ADVANCED course or have 4+ years of product management experience.

SKU: pma-expert-1 Category:

Online training with instructor support

While we believe your can learn a lot on your own, the evidence shows that nothing can substitute for real instructor interaction. Whether it’s a live coaching session or detailed feedback on a homework assignment, our experts are there to make sure you are grasping the material and moving toward your goals.

You decide the pace — and the order that you learn

With our Product Management Accelerator, you can progress at whatever speed matches your learning style.  The program is comprised of short lectures, engaging exercises and useful step-by-step techniques to test out with your team.

Say goodbye to boring lectures

Most online training is boring and prone to distraction.  Too many instructors talk for far too long about topics and theories not relevant for real world application.  With our program, all our lectures are crisp (no more than fifteen minutes) and are combined with practical, on-the-job exercises so you can immediately put into practice what you have learned.

Learning objectives

  • Strategy
    • Business Model Frameworks
  • Innovation
    • Product Ecosystems
    • Frameworks Master Class
    • Value Proposition Design
  • Tactics
    • Launching New Products
    • Identifying the Product Metrics that Matter
  • Agile
    • User Stories: Words & Pictures

Program details

  • Certification: Provided on completion
  • Subscription: Up to 1 year to complete
  • Typical course duration: 6-8 weeks part time
  • 1-on-1 instructor interaction: 4-6 hours
  • Resources included: Curated library and set of workbooks

Course curriculum

1. Orientation for PMA
This short course will give you some basic information about how to get started in our Online Education program and how to use the site.

2. Business Model Frameworks
A business model is a description of the rationale of how a company creates, delivers and captures value for itself as well as the customer. In this course, we will teach you some frameworks to discover a business model that works for both sides of the value equation: customers and enterprises.

3. Product Ecosystems
As digital products become more and more embedded into our lives, product managers are discovering one of the best ways to offer value is to create a space where customers and end users can build their own services, tools, apps and connectors. In this course, learn what defines a product ecosystem, how to support the growth of an ecosystem and ideas on how to extract value from the ecosystem to support your business.

4. Frameworks Master Class
The more you practice with different collaboration frameworks, the more experience you get and the more you understand the strengths and weaknesses of these various tools. This course gives you that practice while working to resolve an important business problem for your organization.

5. Value Proposition Design
Nobody wants to build products and services that nobody cares about, yet it happens all the time. In this course, learn how to design a value proposition that satisfies your customers’ important needs with the unique strengths of your organization.

6. Launching New Products
Make sure the day of your product launch is a success with our helpful checklist of activities.

7. Identifying Product Metrics that Matter
Measuring product success is much more than customers buying, using and recommending your product or service. This course will help you spot the metrics that matter based on where your product is positioned in its lifecycle.

8. User Stories: Words & Pictures
Most user stories are written poorly. On one end of the spectrum, there is simply not enough detail and the team remains unsure what to build. On the opposite end, user stories contain too much detail which encourages slavish conformance to the requirements. In both cases, deep understanding of the user’s needs, requirements and priorities remain unspoken, poorly communicated and badly implemented.

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