Product Management Accelerator – Certified

Product Management Accelerator – Certified


Build your foundation in product strategy and Agile product development best practices.

Though this course is foundational, the material is an appropriate starting point for learners at all levels.

Your subscription includes 10 online course elements and extensive support from our expert instructors.

SKU: pma-certified-1 Category:

Online training with instructor support

While we believe your can learn a lot on your own, the evidence shows that nothing can substitute for real instructor interaction. Whether it’s a live coaching session or detailed feedback on a homework assignment, our experts are there to make sure you are grasping the material and moving toward your goals.

You decide the pace — and the order that you learn

With our Product Management Accelerator, you can progress at whatever speed matches your learning style.  The program is comprised of short lectures, engaging exercises and useful step-by-step techniques to test out with your team.

Say goodbye to boring lectures

Most online training is boring and prone to distraction.  Too many instructors talk for far too long about topics and theories not relevant for real world application.  With our program, all our lectures are crisp (no more than fifteen minutes) and are combined with practical, on-the-job exercises so you can immediately put into practice what you have learned.

Learning objectives

  • Strategy
    • Fundamentals of Product Management
  • Innovation
    • Rapid Vision Generation
    • Hypothesis Testing
    • Defining Value
  • Tactics
    • Using Backlogs for Product Planning
    • Facilitation for Product Managers
  • Agile
    • Agile Mindset for Product Managers

Program details

  • Certification: Provided on completion
  • Subscription: Up to 1 year to complete
  • Typical course duration: 6-8 weeks part time
  • 1-on-1 instructor interaction: 4-6 hours
  • Resources included: Curated library and set of workbooks

Course curriculum

1. Orientation for PMA
This short course will give you some basic information about how to get started in our Online Education program and how to use the site.

2. Fundamentals of Product Management
In this course, learn the essential knowledge and skills that answers these two questions: why do we need product managers and how do they deliver value to the enterprise.

3. Defining Value
Defining value is one of the more difficult tasks in product management since what we consider to valuable as consumers is both subjective and fluid. In this course, learn how to leverage this ambiguity to meet the needs of customers and end users.

4. Rapid Vision Generation
The product vision provides a comprehensive, persistent goal for a team. Without a clear, shared understanding of the product vision, teams can struggle to successfully meet customer needs. This course focuses on development of meaningful, compelling product vision statements by leveraging interactive, rapid techniques.

5. Business Model Frameworks
A business model is a description of the rationale of how a company creates, delivers and captures value for itself as well as the customer. In this course, we will teach you some frameworks to discover a business model that works for both sides of the value equation: customers and enterprises.

6. Using Backlogs for Product Planning
A backlog is any ordered work queue which provides visibility on what needs to be done. In this course, learn how to leverage a backlog to focus on the important outcomes to customers and end users and ignore the distractions.

7. Product Manager’s Guide to User Stories
Quickly learn the core concepts of user stories that will empower you, and your product teams, to write and tell stories about the outcomes that matter to customers and end users.

8. Developing Customer Insights with Frameworks
The development of new products and services requires product mangers to collaborate with a variety of stakeholders to develop insights into customers, markets, users and technology. However, no guidance is given on how to effectively facilitate this collaboration. This course provides specific guidance on what is collaboration, how to select the right framework to generate insights and some differences between online and in-person collaboration.

9. Facilitation for Product Managers
Most groups and organizations do well when confronted with normal, familiar problems. They quickly identify the issues before them, efficiently discuss the alternatives and swiftly converge on a solution. However, when confronted with novel situations, recurring issues and unconventional problems, business-as-usual thinking and standard decision-making processes fall apart. Meetings become monologues and good ideas get crowded out by people jostling to get noticed by management.

10. Agile Mindset for Product Managers
For products and services powered by software, the predominant organizing principles are based on the Agile Manifesto. Learn the core concepts of Agile software development so that you can support your product teams in their quest excellence while delivering on outcomes that matter to customers and end users.

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