Product Management Accelerator – Advanced

Product Management Accelerator – Advanced

$2,495.00

Take the next step with a deeper look at the mechanics behind product innovation, long term product roadmapping, and developing the metrics that matter.

Intended for product managers who have completed the CERTIFIED course — or professionals with 2+ years of experience.

SKU: pma-advanced-1 Category:

Online training with instructor support

While we believe your can learn a lot on your own, the evidence shows that nothing can substitute for real instructor interaction. Whether it’s a live coaching session or detailed feedback on a homework assignment, our experts are there to make sure you are grasping the material and moving toward your goals.

You decide the pace — and the order that you learn

With our Product Management Accelerator, you can progress at whatever speed matches your learning style.  The program is comprised of short lectures, engaging exercises and useful step-by-step techniques to test out with your team.

Say goodbye to boring lectures

Most online training is boring and prone to distraction.  Too many instructors talk for far too long about topics and theories not relevant for real world application.  With our program, all our lectures are crisp (no more than fifteen minutes) and are combined with practical, on-the-job exercises so you can immediately put into practice what you have learned.

Learning objectives

  • Strategy
    • Economics of Product Development
  • Innovation
    • Build Customer Personas Fast
    • Developing Customer Insights with Frameworks
    • Opportunity Assessment Quick Start
  • Tactics
    • Roadmapping that Works
    • Developing Inclusive Solutions
  • Agile
    • Product Manager’s Guide to User Stories

Program details

  • Certification: Provided on completion
  • Subscription: Up to 1 year to complete
  • Typical course duration: 6-8 weeks part time
  • 1-on-1 instructor interaction: 4-6 hours
  • Resources included: Curated library and set of workbooks

Course curriculum

1. Orientation for PMA
This short course will give you some basic information about how to get started in our Online Education program and how to use the site.

2. Fundamentals of Product Management
In this course, learn the essential knowledge and skills which answer the following questions: why do we need product managers and how do they deliver value to the enterprise.

3. Rapid Vision Generation
Product vision is one of those topics that many product managers often think they fully grasp until they need to create one. This course focuses on the practical steps to develop meaningful, compelling product vision statements by leveraging interactive and speedy frameworks.

4. Hypothesis Testing
Every product or service under development is based upon a variety of assumptions about the customer, the market, the technology and the users. In this course, learn about a structured set of practices and techniques that will help you quickly identify and test your “business killers”, i.e. the product assumptions that MUST be true about your product or it will fail.

5. Defining Value
Defining value is one of the more difficult tasks in product management since what consumers consider to be valuable is both subjective and fluid. In this course, learn how to leverage this ambiguity to truly meet the needs of customers and end users while satisfying the needs of the business.

6. Using Backlogs for Product Planning
A backlog is any ordered work queue which provides visibility on what needs to be done. In this course, learn how to leverage a backlog to focus on the outcomes important to customers and end users and ignore the distractions.

7. Facilitation for Product Managers
Most groups and organizations do well when confronted with normal, familiar problems. However, when confronted with novel situations or recurring issues, business-as-usual thinking and standard decision-making processes fall apart. This course will help you understand why meetings become monologues, how good ideas get crowded out and what you can do to prevent this from happening to you.

8. Agile Mindset for Product Managers
For software-powered products and services, the predominant organizing principles for building that product are based upon the Agile Manifesto. In this course, learn the core concepts of Agile software development so that you can support your product teams in their quest for excellence while delivering on outcomes that matter to customers and end users.

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