Growth Pricing Workshop |In-Person| ($9,995)
This workshop tackles all of the foundational work you need to serve as input to pricing, licensing, and customer ROI models in a disciplined framework known as the The Profit Stream Pricing Model.
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Here’s part of what we will cover:
Through interactive sessions, collaborative exercises, conversations with other portfolio companies and application of workshop content to your specific business, you will:
- Apply Customer Value Analysis to understand the tangible and intangible benefits of your Customer’s perception of the total value of your solution.
- Align existing pricing choices to Price Strategy, Structure, Specifics, and Policies.
- Understand how to construct a Customer ROI model, inclusive of Total Cost of Ownership.
- Identify the most significant opportunities to improve pricing and licensing.
This is a true working workshop. Be prepared to work hard to create the following outcomes:
- A Customer Value Analysis identifying tangible and intangible benefits.
- An actionable model of Price Strategy, Structure, Specifics, and Policies
- A plan to create a Customer ROI model.
- An understanding and plan of how to communicate new prices, manage existing accounts and adopt a continuous approach to sustainable pricing