In the first post in our Recession-Proofing Your Profit series, I shared the basic structure of Term Renewal Acceleration, in which a product manager creates an offer to accelerate an annual term renewal with a limited duration renewal discount. In this post, I will expand on the basic structure of Term Renewal Acceleration to show how adding advanced customer segmentation based on product usage data can further increase profitability.
This blog series, Recession Proofing Your Profit, will share three specific strategies that product managers can employ to fulfill their responsibility of creating sustainable profits amid economic crises.
In an Agile context, defining value isn’t necessarily about calculating return on investment or measuring profit margins. At the team level where work gets done, defining value must be understood incrementally, in terms that make the right decisions possible.