Webinar: The Ultimate Guide to Pricing Strategies
Pricing your software solution is hard. Constructing pricing models that appeal to customers and maximize profit is a challenge for Product Leaders. So where do you start?
Webinar: Putting the Profit Back into Value
In this interactive webinar Applied Frameworks SVP Product, Carlton Nettleton explores how to quantify value and how profit plays a significant role.
Why Do Product Managers Fail to Increase Profit?
Are you a product manager and wondering "How can I increase profit?" Well first. It's important to ask, "What is profit?" It's the net income that results from revenue minus expenses such as salaries, product costs, and sales and marketing. It fuels sustainable business. So, why do product managers fail to maximize or increase profit? One of the root causes is that product managers often fail to recognize and leverage the unique characteristics of software. To help you increase profit, I’m going to share 10 ways software differs from other kinds of offerings, notably physical goods. Understanding these differences is fundamental to creating pricing and licensing strategies that maximize profit.
Webinar: Recession-Proof Your Software Business Model
Now is the time to recession-proof your business model! Based on the popular blog series; Recession-Proof Your Profit, learn about Term Renewal Acceleration, Customer Segmentation combined with Term Renewal Segmentation, and more!
Using Customer Segmentation and Term Renewal to Increase Profit
In the first post in our Recession-Proofing Your Profit series, I shared the basic structure of Term Renewal Acceleration, in which a product manager creates an offer to accelerate an annual term renewal with a limited duration renewal discount. In this post, I will expand on the basic structure of Term Renewal Acceleration to show how adding advanced customer segmentation based on product usage data can further increase profitability.
Accelerate Renewals to Prepare for Economic Headwinds
This blog series, Recession Proofing Your Profit, will share three specific strategies that product managers can employ to fulfill their responsibility of creating sustainable profits amid economic crises.
Defining Value in Agile
In an Agile context, defining value isn’t necessarily about calculating return on investment or measuring profit margins. At the team level where work gets done, defining value must be understood incrementally, in terms that make the right decisions possible.