While there are many great resources for understanding and documenting a business model, few give deep insight on maximizing software product profitability.
Ask a veteran Product Manager how they got into the field and how they became an expert. They’ll probably tell you it was luck and a lot of trial and error. We’re aiming to fix that.
Competitive Battlecards distill a product manager’s insights on customers and competition into a single page that the sales team can use. This article offers the templates and tools you need to create your own.
A lot of Product Roadmaps get bogged down by becoming a detailed list of features and due dates. Avoid this pitfall by using an Opportunity Backlog to allow the product team to to explore customer problems before placing them on the Product Roadmap.
Effective product ownership is harder than it looks. In this essay we provide a step-by-step guide on how to develop a product roadmap, a key part of product ownership success.
Let’s face it: most product roadmaps suck. In fast-moving environments, Agile teams can get lost in the gap that exists between product vision, product backlogs, and task boards. But there is a solution...
The product vision describes what you intend to provide to the market and the types of customers you intend to serve. Vision describes the impact you are looking to make with the product. Impact is defined as the long term accumulation of all the benefits associated with the outcomes the ...
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To answer that question, we first need to have an operational definition of product management. Steven Haines, the author of the definitive guide on product management, The Product Manager's Desk Reference, defines product management as the “holistic business management of the product from the time it is conceived to the ...
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