Defining Customer Value: A Deep Dive for Software Product Leaders
Customer value plays a critical role in every software business, but is often misunderstood or underutilized. In this deep dive presentation video, we tackle the concept in detail.
How to Build a Customer Journey Map
The Customer Journey Map is a critical part of your Product Playbook. In this step-by-step guide, we explain how it can help you and how to build one.
Product Scorecard KPI Examples
Use our downloadable product scorecard to successfully provide an overall product picture for your executive team.
Top Ten Tips for New Product Owners
Are you a new Product Owner? Wondering where to start? Rather than creating a huge "How To" manual for new Product Owners, we put together a concise guide to get you started...
Product Owners vs Product Managers: How to Spot the Difference
What's the difference between Product Owners and product managers? Because we offer certified training for both roles, and we consult with organizations that use many development frameworks, we get this question all the time.
Maximizing Software Product Profitability
While there are many great resources for understanding and documenting a business model, few give deep insight on maximizing software product profitability.
The Modern Definition of Product Manager
Ask a veteran Product Manager how they got into the field and how they became an expert. They’ll probably tell you it was luck and a lot of trial and error. We’re aiming to fix that.
How to Create Competitive Battlecards
Competitive Battlecards distill a product manager’s insights on customers and competition into a single page that the sales team can use. This article offers the templates and tools you need to create your own.
Supercharge Your Product Roadmap with an Opportunity Backlog
A lot of Product Roadmaps get bogged down by becoming a detailed list of features and due dates. Avoid this pitfall by using an Opportunity Backlog to allow the product team to to explore customer problems before placing them on the Product Roadmap.
Is the Product Owner Part of Business or Part of IT?
Is the product owner part of business or part of IT? We share some thoughts to consider when figuring out how to pick the Product Owner.