The Customer Journey Map is a critical part of your Product Playbook. In this step-by-step guide, we explain how it can help you and how to build one.
Are you a new Product Owner? Wondering where to start? Rather than creating a huge "How To" manual for new Product Owners, we put together a concise guide to get you started...
What's the difference between Product Owners and product managers? Because we offer certified training for both roles, and we consult with organizations that use many development frameworks, we get this question all the time.
Ask a veteran Product Manager how they got into the field and how they became an expert. They’ll probably tell you it was luck and a lot of trial and error. We’re aiming to fix that.
Competitive Battlecards distill a product manager’s insights on customers and competition into a single page that the sales team can use. This article offers the templates and tools you need to create your own.
A lot of Product Roadmaps get bogged down by becoming a detailed list of features and due dates. Avoid this pitfall by using an Opportunity Backlog to allow the product team to to explore customer problems before placing them on the Product Roadmap.
Effective product ownership is harder than it looks. In this essay we provide a step-by-step guide on how to develop a product roadmap, a key part of product ownership success.