How to Create Competitive Battlecards
Competitive Battlecards distill a product manager’s insights on customers and competition into a single page that the sales team can use. This article offers the templates and tools you need to create your own.
Supercharge Your Product Roadmap with an Opportunity Backlog
A lot of Product Roadmaps get bogged down by becoming a detailed list of features and due dates. Avoid this pitfall by using an Opportunity Backlog to allow the product team to to explore customer problems before placing them on the Product Roadmap.
Is the Product Owner Part of Business or Part of IT?
Is the product owner part of business or part of IT? We share some thoughts to consider when figuring out how to pick the Product Owner.
How to Build a Customer Journey Map
The Customer Journey Map is a critical part of your Product Playbook. In this step-by-step guide, we explain how it can help you and how to build one.
How to Build a Product Roadmap
Effective product ownership is harder than it looks. In this essay we provide a step-by-step guide on how to develop a product roadmap, a key part of product ownership success.
Product Playbook: Why You Need One
Effective product ownership is harder than it looks. In this essay we explain why creating a strong product playbook is a key part of product ownership success.
Agile Product Roadmaps: How to Make a Great One
Let’s face it: most product roadmaps suck. In fast-moving environments, Agile teams can get lost in the gap that exists between product vision, product backlogs, and task boards. But there is a solution...
Simple Definition for Product Vision
The product vision describes what you intend to provide to the market and the types of customers you intend to serve. Vision describes the impact you are looking to make with the product. Impact is defined as the long term accumulation of all the benefits associated with the outcomes the ...
Read more >
Why Product Managers are Still Important in the Age of Agile
To answer that question, we first need to have an operational definition of product management. Steven Haines, the author of the definitive guide on product management, The Product Manager's Desk Reference, defines product management as the “holistic business management of the product from the time it is conceived to the ...
Read more >
Product vs. Service – Who Cares?
That is actually a legitimate question from the perspective of a consumer. As long as the consumer gets what they want, do they really care if the value was delivered via a product or a service? As a consumer in an open market, as long as I can choose how ...
Read more >