Is the Product Owner Part of Business or Part of IT?
Is the product owner part of business or part of IT? We share some thoughts to consider when figuring out how to pick the Product Owner.
How to Build a Customer Journey Map
The Customer Journey Map is a critical part of your Product Playbook. In this step-by-step guide, we explain how it can help you and how to build one.
How to Build a Product Roadmap
Effective product ownership is harder than it looks. In this essay we provide a step-by-step guide on how to develop a product roadmap, a key part of product ownership success.
Product Playbook: Why You Need One
Effective product ownership is harder than it looks. In this essay we explain why creating a strong product playbook is a key part of product ownership success.
Agile Product Roadmaps: How to Make a Great One
Let’s face it: most product roadmaps suck. In fast-moving environments, Agile teams can get lost in the gap that exists between product vision, product backlogs, and task boards. But there is a solution...
Simple Definition for Product Vision
The product vision describes what you intend to provide to the market and the types of customers you intend to serve. Vision describes the impact you are looking to make with the product. Impact is defined as the long term accumulation of all the benefits associated with the outcomes the ...
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Why Product Managers are Still Important in the Age of Agile
To answer that question, we first need to have an operational definition of product management. Steven Haines, the author of the definitive guide on product management, The Product Manager's Desk Reference, defines product management as the “holistic business management of the product from the time it is conceived to the ...
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Product vs. Service – Who Cares?
That is actually a legitimate question from the perspective of a consumer. As long as the consumer gets what they want, do they really care if the value was delivered via a product or a service? As a consumer in an open market, as long as I can choose how ...
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How to Make a Product Playbook
"A well-designed system filled with ordinary—but well-trained—people can consistently achieve stunning performance levels."—Robert I. Sutton What’s the status of your product management team? It’s likely some team members have formal training; others don’t. Some have years of experience; some have just started. They’ve probably got some tools they’ve used in ...
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Seven Types of Value Exchange
If you want to design a business model that generates revenue and provide the organization with profit, product managers and Product Owners must consider two factors. The first is customer value, defining what is valuable to the customer with a goal of identifying an unmet need, or unresolved problem, experienced ...
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