Product Playbook: Why You Need One
Effective product ownership is harder than it looks. In this essay we explain why creating a strong product playbook is a key part of product ownership success.
Agile Product Roadmaps: How to Make a Great One
Let’s face it: most product roadmaps suck. In fast-moving environments, Agile teams can get lost in the gap that exists between product vision, product backlogs, and task boards. But there is a solution...
Simple Definition for Product Vision
The product vision describes what you intend to provide to the market and the types of customers you intend to serve. Vision describes the impact you are looking to make with the product. Impact is defined as the long term accumulation of all the benefits associated with the outcomes the ...
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Why Product Managers are Still Important in the Age of Agile
To answer that question, we first need to have an operational definition of product management. Steven Haines, the author of the definitive guide on product management, The Product Manager's Desk Reference, defines product management as the “holistic business management of the product from the time it is conceived to the ...
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Product vs. Service – Who Cares?
That is actually a legitimate question from the perspective of a consumer. As long as the consumer gets what they want, do they really care if the value was delivered via a product or a service? As a consumer in an open market, as long as I can choose how ...
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How to Make a Product Playbook
"A well-designed system filled with ordinary—but well-trained—people can consistently achieve stunning performance levels."—Robert I. Sutton What’s the status of your product management team? It’s likely some team members have formal training; others don’t. Some have years of experience; some have just started. They’ve probably got some tools they’ve used in ...
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Seven Types of Value Exchange
If you want to design a business model that generates revenue and provide the organization with profit, product managers and Product Owners must consider two factors. The first is customer value, defining what is valuable to the customer with a goal of identifying an unmet need, or unresolved problem, experienced ...
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Types of Scrum Product Owners
There are many different types of Product Owners in the world, so let us examine the common ways I have seen Product Ownership implemented in the wild from the most powerful to the least powerful. God (or Goddess) of the Product: this is the most powerful of all the Product ...
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Roadmaps & Release Planning: Applied Frameworks Canvas
Great results come from more than great product development. You need a coordinated effort—from idea to revenue. There’s a lot of emphasis on making this department more efficient, or implementing a new method in that department. But the silo approach can only go so far. What you really need is ...
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Fourteen Cognitive Biases Common to Product Owners
While the human mind has an amazing capacity for creative thought and sheer computational power, it has some annoying misfires that can get in the way of building really great products. These misfires, sometimes referred to as cognitive biases, were first identified by Daniel Kanheman and Amos Tversky in the ...
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