Process

Using Customer Segmentation and Term Renewal to Increase Profit

By |2022-07-20T20:45:57-04:00June 30th, 2022|Frameworks, Process, Profit|

In the first post in our Recession-Proofing Your Profit series, I shared the basic structure of Term Renewal Acceleration, in which a product manager creates an offer to accelerate an annual term renewal with a limited duration renewal discount. In this post, I will expand on the basic structure of Term Renewal Acceleration to show how adding advanced customer segmentation based on product usage data can further increase profitability.

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