Process

Webinar: Vertical Story Slicing Takes the Cake!

By |2022-12-21T08:01:57-05:00July 20th, 2022|Process, Webinars|

Applied Frameworks Principal Consultant Kim Poremski takes a deep dive into Vertical Story Slicing. She discusses the characteristics of a well-formed story, explores common patterns for effective story slicing, shows how to identify clues for when/how to slice stories, and examines sample stories to practice applying story slicing techniques. Oh! She answers questions too!

Using Customer Segmentation and Term Renewal to Increase Profit

By |2022-10-04T22:57:00-04:00June 30th, 2022|Frameworks, Process, Profit|

In the first post in our Recession-Proofing Your Profit series, I shared the basic structure of Term Renewal Acceleration, in which a product manager creates an offer to accelerate an annual term renewal with a limited duration renewal discount. In this post, I will expand on the basic structure of Term Renewal Acceleration to show how adding advanced customer segmentation based on product usage data can further increase profitability.

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