Is the Product Owner Part of Business or Part of IT?
Is the product owner part of business or part of IT? We share some thoughts to consider when figuring out how to pick the Product Owner.
How to Build a Customer Journey Map
The Customer Journey Map is a critical part of your Product Playbook. In this step-by-step guide, we explain how it can help you and how to build one.
How to Build a Product Roadmap
Effective product ownership is harder than it looks. In this essay we provide a step-by-step guide on how to develop a product roadmap, a key part of product ownership success.
Product Playbook: Why You Need One
Effective product ownership is harder than it looks. In this essay we explain why creating a strong product playbook is a key part of product ownership success.
Agile Product Roadmaps: How to Make a Great One
Let’s face it: most product roadmaps suck. In fast-moving environments, Agile teams can get lost in the gap that exists between product vision, product backlogs, and task boards. But there is a solution...
Simple Definition for Product Vision
The product vision describes what you intend to provide to the market and the types of customers you intend to serve. Vision describes the impact you are looking to make with the product. Impact is defined as the long term accumulation of all the benefits associated with the outcomes the ...
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