Software analytics as a product management tool

Do you use software analytics?

Software analytics is the awareness and understanding of how end users interact with your software, what features they love or ignore, etc.  This information will help you determine where to allocate engineering resources and find potential new revenue.

With today's technology, we should be able to use hard data to make prioritization decisions. Not just A/B testing but A/B/.../Z testing. 

The folks at Nalpeiron shared this infographic with me, based on their latest research.

pm analytics.png

Download the full infographic here.

Without some form of analytics, it's extremely difficult to understand the value of individual features. Yet, product managers and product owners are expected to place a value and a cost of delay on each one.

What are you doing to understand business value and get consensus on your roadmap?

Source: Nalpeiron survey

10 user stories for a #prodmgmt Christmas (plus 1)

What do you want for Christmas? How about addressing these issues, expressed in the form of user stories?

  1. As the video technician in the family, I want my wife to be able to use our TV setup without training so she doesn’t complain at me. [Logitech Harmony Smart Control]
  2. As a coffee snob, I want to create my own blends for the Keurig machine so I can enjoy every cup. [Ekobrew Refillable K-Cup]
  3. As a video watcher, I want to watch what I want to watch wherever I want to watch it. [Netflix]
  4. As a person who admires good design, I want to see a photo depicting the weather in my favorite cities. [Yahoo Weather]
  5. As a safety-conscious homeowner, I want to be able to quiet my fire alarm without covering it with a shower cap. [Nest Protect
  6. As a traveling consultant I want a Bluetooth headset that works all day so I don’t have to recharge it until bedtime. [Plantronics Voyager Legend and Charging Case]
  7. As a voracious reader, I want my entire library with me when I travel so I can read whatever I want to read wherever I am. [Kindle Paperwhite]
  8. As an advocate of excellence in design, I want anything/everything from Apple.
  9. As a singer/songwriter, I want everyone to enjoy some good music by buying my album called "Years and Years" (or my son's album This Winter Room).

plus one more: 

Apologies: Buffer does it right

Have you ever had to apologize to your customer base? Could be something big, like accounts were hacked? Or something small, like you sent a newsletter with an error in it. (The wrong URL to our Schedule page, for instance. Oops.)


I'm a very satisfied user of Buffer. If you're not familiar with it, you can share your content from within Feedly, your browser, and many iPad apps to multiple social networks--all at once. Alas, this weekend, Buffer was hacked. I wasn't personally affected but I received an email that said:  

Buffer was hacked around 1 hour ago, and many of you may have experienced spam posts sent from you via Buffer. I can only understand how angry and disappointed you must be right now.

Joel from Buffer goes on to say:  

If you have any questions at all, please respond to this email. Understandably, a lot of people have emailed us, so we might take a short while to get back to everyone, but we will respond to every single email.


When you make a mistake or encounter a big error, just come right out and say what happened and recommend how your customers should proceed. Act like a person, not a corporation--treat your customers like people.