lhohmann

About Luke Hohmann

Luke has been involved with Applied Frameworks since its founding in 2003. He later started Conteneo, a collaboration software company that Scaled Agile acquired in 2019. While at Scaled Agile, Luke served as a SAFe® Framework Contributor and Principal Consultant, with significant contributions to the SAFe Agile Product Delivery (APD) and Lean Portfolio Management (LPM) competencies and the SAFe POPM, APM, and LPM courses. His books include Innovation Games: Creating Breakthrough Products through Collaborative Play (2006), Beyond Software Architecture (2003), Journey of the Software Professional (1996), and the upcoming Software Profit Streams (2023).

Webinar: What is a Profit Stream?

By |2022-12-28T03:52:27-05:00November 30th, 2022|Frameworks, Profit, Webinars|

Profit is the net income resulting from revenue minus expenses. Profit is essential because, without profit, a business is unsustainable. The problem is that while there is lots of guidance on how to price regular goods and services, there is little guidance on how to design profitable software-enabled solutions - until now.

Giving Thanks for Portfolio Management

By |2022-11-17T22:47:51-05:00October 27th, 2022|Frameworks, Process, Product, Profit|

I have years of fond memories of Thanksgiving Dinner. As a child growing up outside of Buffalo, NY, we’d play downstairs while the parents prepared the meal upstairs. Then, when the time came, we helped set the table, schlepping food up and down the stairs. Finally, following some words of thanks, the entire family would eat, and then the adults would return upstairs, doing… well, adult stuff. But, of course, that adult stuff wasn’t our concern because we kids went back to goofing around, often outside if it wasn’t too cold.

Why Do Product Managers Fail to Increase Profit?

By |2022-09-09T14:02:31-04:00September 9th, 2022|Frameworks, Process, Product, Profit|

Are you a product manager and wondering "How can I increase profit?" Well first. It's important to ask, "What is profit?" It's the net income that results from revenue minus expenses such as salaries, product costs, and sales and marketing. It fuels sustainable business. So, why do product managers fail to maximize or increase profit?  One of the root causes is that product managers often fail to recognize and leverage the unique characteristics of software. To help you increase profit, I’m going to share 10 ways software differs from other kinds of offerings, notably physical goods. Understanding these differences is fundamental to creating pricing and licensing strategies that maximize profit.

Go to Top