Jason Tanner

About Jason Tanner

Jason Tanner is the CEO of Applied Frameworks, a management consulting firm, and co-creator of Online Education at Applied Frameworks. Jason’s professional experience spans product management and marketing, business planning, partner management, project management and leadership. His passion is coaching people in organizations to develop products that customers love. Jason mentors, teaches, facilitates and sometimes does the work to identify and apply the optimal frameworks for given situations. Lately he’s been focused on very large scale Agile adoptions and overcoming all of the obstacles thousands of people encounter when their world of work shifts. Jason has been Certified Scrum Trainer® since 2013. Read Full Bio

Using Customer Segmentation and Term Renewal to Increase Profit

By |2022-07-20T20:45:57-04:00June 30th, 2022|Frameworks, Process, Profit|

In the first post in our Recession-Proofing Your Profit series, I shared the basic structure of Term Renewal Acceleration, in which a product manager creates an offer to accelerate an annual term renewal with a limited duration renewal discount. In this post, I will expand on the basic structure of Term Renewal Acceleration to show how adding advanced customer segmentation based on product usage data can further increase profitability.

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