The Customer Journey Map is a critical part of your Product Playbook. In this step-by-step guide, we explain how it can help you and how to build one.
Business leaders want a fast way to retrain and upskill their product managers so they have a common approach and philosophy for their specific business. We provide a rundown of the pros and cons of existing options, and give you our own distinctive program which meets those goals, and more.
Everybody’s busy and it’s easy to become complacent, but existing CSMs and CSPOs may want to consider a few reasons to crack open the books again and get some advanced Scrum training.
Effective product ownership is harder than it looks. In this essay we provide a step-by-step guide on how to develop a product roadmap, a key part of product ownership success.
Frequently, learners in our Certified ScrumMaster (CSM) courses have questions about the CSM exam: How do I prepare? So, we set out to create a practice test, written by actual Certified Scrum Trainers (CSTs), with current content, which helps you gauge your readiness for the exam.
To answer that question, we first need to have an operational definition of product management. Steven Haines, the author of the definitive guide on product management, The Product Manager's Desk Reference, defines product management as the “holistic business management of the product from the time it is conceived to the ...
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At Scrum Gathering Austin, our team engaged with the conference attendees to raise awareness around the issue of Oceans of Plastic and demonstrated the power of using frameworks to solve social problems. Each day we used a different framework to guide the conference attendees along a journey that began with ...
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