Jeff Brantley, Principal Consultant
Jeff brings Agile practices, Lean thinking, and collaborative frameworks to bear on the big challenges facing product teams in their market space. With more than twenty-five years of product leadership experience with hardware and software companies, Jeff excels at building new innovation pipelines and driving intentional research with customers and stakeholders to validate strategic plans and increase the value of the outcomes.
Jeff works with companies to help streamline product management, development, and marketing processes, and to help them build and market their products more effectively. At CCC Information Services, Jeff acted as the “Chief Product Owner”, managing a team of Product Owners in a large, very distributed Scrum and Kanban development organization.
Jeff believes that ultimately the most important thing to do for any product team is to learn from the market or customer as often as possible. A big proponent of Lean Startup, and generally all things Agile, Jeff coaches product teams through roadmapping, release planning, user story mapping, and ruthless backlog prioritization to make plans actionable and impactful.