"In theory, theory and practice are the same.
In practice, they are not."—Albert Einstein
What is the role of product management in your business? Is it primarily a technical function? Or is it more about business? And what about marketing? Understanding the roles and responsibilities of product management in your organization is the key to a successful transformation.
Instead of thinking, “do whatever it takes,” we help you identify, select and implement the frameworks, activities and artifacts that are the responsibility of your team members. And make sure your team has the skills necessary to succeed in their jobs.
It’s one thing to learn the theory of product management but many product teams need help applying that knowledge to their products and their organization.
At Applied Frameworks, we have come to believe that most organizations need a small number of living documents—ideally, fewer than 10—to manage their products and services. We believe in minimal process, brief artifacts, and simple templates and tools. We focus on techniques that work in practice, not just in theory.