Feb 28, 2014 | Boston, MA | Conducting customer interviews

Feb 28, 2014 | Boston, MA | Conducting customer interviews with Steve Johnson

Most product managers know they should spend time with customers to understand the market. But how exactly do you observe and interview? This workshop walks you through each step in the process including a review of different techniques for gathering information, defining the targets for your inquiries, defining a structure for the interview, and facilitated practice sessions using your products.

Sponsored by BPMA. Learn more at http://www.bostonproducts.org/events/event_details.asp?id=382451&group