"If you can't do it excellently, don't do it at all. Because if it's not excellent it won't be profitable or fun, and if you're not in business for fun or profit, what the hell are you doing here?" —Robert Townsend
The goal for software product teams is to define a product that people love and one they will pay for. Sounds easy but it’s not. What is the right feature set? What about innovation? How should we price it? And how do we show our internal teams the multi-year plan? Defining profitable offerings involves many steps.
Innovation begins with a deep understanding of the potential buyers and users of our solutions. What problems do they have that we are uniquely qualified to solve? And can we do it in an innovative new way.
The product roadmap is a critical part of any innovation strategy and a key planning and communication tool of every product manager. Roadmaps bridge the gap between long-term strategic plans and short-term iteration planning Product roadmaps keep product teams from wandering and help deliver on company strategies much more quickly.
Defining an effective pricing and licensing models is critical. On one hand, many software companies lose customers over pricing/licensing policies that appear unfair or too complex. On the other hand, we see many software companies failing to capture the full value of their solutions—by undercharging and discounting, using the wrong units of exchange, or leaving their intellectual property open to theft.
Applied Frameworks offers a series of services and workshops to set you on the road to designing profitable offerings