Product opportunity evaluation matrix | via Mind the Product

In A Framework For Evaluating Market Opportunity,  Neal Cabage asks:

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new line of products, you know how precarious the effort can be.

That is the challenge that led to the creation of the ‘product opportunity evaluation matrix’ or POEM framework.

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Read more here.