Inspiration: The universe is made...

The universe is made of stories, not of atoms.—Muriel Rukeyser.

Muriel Rukeyser (1913-1980) was an American poet and political activist, best known for her poems about equality, feminism, and social justice.

We so often speak about capabilities and features but stories are what resonate, with colleagues and customers both. From the business case to requirements, positioning and market roll-out, embed stories in your documents and messaging.

What's your product story?

Want to learn a new one? The next time you're with a customer, ask for a story.

PS. Our pals at TPMA have a screencast on stories here.