"A development team or organization is a social system, not a machine."—Bob Marshall, author.
Yes, you have methods and you have procedures but your team is a group of people, not computers. It's true for sales teams, developers, product managers — and even your manager. Take a moment today to see them as people. Procedures make work easier and help avoid mistakes. But procedures don't replace relationships. As I like to say in my workshops, "friends build products."