Creating a customer case study
/One of the most powerful ways to convince buyers is the customer case study. Instead of telling them yourself, let your buyers hear about your best qualities in the words of one (or more) of your customers. Here’s a fairly self-explanatory template to get you started.
Tool: [customer case study] in Word document format.
Headline
<Company> achieves <something> with better <program>
Subhead
~25 words to expand the headline
Background
Any detail leading up to the problem.
Problem
What was the big problem they were trying to solve?
Related Issues
More detail on the problem or a sub-problem or additional info.
Solution
How did they solve this problem? What program or service did they choose?
Results
Specific results achieved from the program
Conclusion
A typical summary
Extras
Pull quote
One great, pitchy, brief verbatim from the client about the benefits of the program
Abstract (~ 50 words)
Summarize the entire document as a short blurb
Dashboard (industry, size, program)
This is a call-out, a box on the upper-right that summarizes the company